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Success story

Pringles masters tentpole marketing moments with TrueView for reach

Three different Pringles chip containers lined up in a row.

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120M

impressions

2:1

return on ad sales

3%

lift in sales

Challenge

For the Super Bowl, Pringles wanted to drive brand awareness and increase household penetration.

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Approach

GOALS: CONSIDERATION

After exploring trends on YouTube, Pringles noticed a trend of “flavour stacking.” Before the Super Bowl, Pringles ran 6-second bumper ads about flavor stacking on YouTube to generate excitement. Then they got fans excited with teasers for the Super Bowl spot, including a behind-the-scenes Q&A from the commercial shoot. On game day, Pringles used multiple formats to reach as many people as possible with TrueView for reach.

Products used

Bumper ads
TrueView for reach
TrueView video ads

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