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Success story

With help from TrueView for action, Nectar by Resident’s sales rise and shine

A Nectar bed in the center of a neutral colored room flanked by side tables with lamps.

Social Module

Share

190%

ad recall lift

95%

brand awareness lift

382%

brand interest lift

Challenge

As an online mattress retailer, our goal was always to provide our customers with the best products at the best value while taking the risk out of the online shopping experience. We needed to communicate to online shoppers Nectar by Resident was and what made us different from our competitors.

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Approach

GOALS: CONSIDERATION

Video is an amazing way to tell a story – and we needed to make one that would sell. So we partnered with Google experts to develop creative that followed best practises for performance video. We also applied a rigorous testing plan to measure various aspects and optimise the campaign (formats, audience, creative lengths, etc.). This resulted in an always-on campaign and a 382% lift in brand interest.

Products used

TrueView for action

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“For us, video creative has been the most significant driver of ad effectiveness, and has been imperative to our success. By working with the best creative teams and following YouTube best practises, we’ve been able to reach – and convert – more of our target audience than ever.”

Gil Efrati, Chief Marketing Officer

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