boost in customer base over the last five years
increase in sales each year since starting on YouTube
Challenge
We offer helicopter skiing in remote areas of Alaska – untracked powder, big mountains, and luxury lodging – for an unmatched ski vacation. Building a customer base and showing what we offered was our main challenge.
Approach
GOALS: AWARENESS, ACTION
Video ads were simply the best way for us to show the Majestic Heli Ski experience. And video ad targeting helped us zero in on the people we needed to reach – from the age range of our typical customers to areas of the country where skiing is popular. We also focused on people who are searching online for ski resorts or certain types of skis. It’s all very targeted – about 50% of our new customers now find us through YouTube.
Products used
YouTube BrandConnect
Bumper ads
“You know how you say a picture is worth a thousand words? Video is worth a million. They see the lodge, the dinners, the skiing – and they get it. Plus, YouTube levelled the playing field by allowing me to reach customers that would otherwise look at some of the more established businesses.”
Njord Rota, Owner, Majestic Heli Ski
