Success Story

BlendJet’s YouTube strategy led to 413% revenue growth

Image of hands about to press the power button on a Blendjet blender

413%

revenue growth

3.85X

ROAS

569%

increase in spend year over year

Challenge

BlendJet wanted to invest in YouTube as a platform to reach a wider audience and drive sales — and they did just that.

Link to Youtube Video (visible only when JS is disabled)

Approach

GOALS: ACTION

They wanted to surprise and delight new potential customers with an entertaining video that merges two major trends on YouTube - ASMR and oddly satisfying - into a single video while promoting the BlendJet blender. The team set a target ROAS goal and allowed the Google Ads algorithm to choose the most relevant placements to drive conversions at scale.

Products used

Target ROAS

Link to Youtube Video (visible only when JS is disabled)

“We are super grateful that YouTube has such an amazing marketing platform that lets us reach an incremental audience.”

Ryan Pamplin, CEO, BlendJet

Return to top of page

Get started with YouTube Ads

Create an account, set your budget, and get the results you want.

Start now