33%
increase in brand awareness
317%
lift in product interest
Challenge
For the launch of their new Nemeziz soccer shoe, Adidas wanted to move their target audience along a planned sequence of ads in a shorter amount of time.
Approach
GOALS: CONSIDERATION
Adidas created different sequential video paths for viewers who watched or skipped their initial product-focused ad. Viewers who most engaged with their message – those who watched both the initial bumper ad and the longer hero video – were then served an ad that took a deeper look at the product itself.
