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Our latest analytics property, Google Analytics, is designed to keep up with a
changing digital ecosystem.
Google Analytics uses advanced machine
learning models to surface customer insights from your first-party data –
across both your app and website – to help you improve your marketing.
Use analytics to inform your marketing strategy
Benefits of using Google Analytics
Address measurement gaps
Conversion modeling fills in measurement gaps due to cookie loss.
View holistic customer journeys
You can get a complete view of the customer life cycle across
platforms and devices.
Get richer insights
Advanced machine learning models provide insights and audience lists
to improve campaign performance.
Maintain privacy controls
Granular country-level controls that are in keeping with the local
laws of each country for data collection and usage meets evolving
needs of advertisers.
Zomato garners 10% higher order value and 30% lower acquisition cost
Zomato is an Indian restaurant aggregator and food delivery platform. Zomato
was looking for a new solution to increase their premium user base and
ensure their order frequency goals were met while achieving profitability.
Zomato created a new event using Audience Triggers for creating audiences
which are both of high value and yield a better ROI. After a few weeks,
Zomato’s Google App campaigns saw a
10% higher average order value at a 30% lower cost per acquisition.
How Google Analytics works
Google Analytics uses advanced machine learning and conversion modeling to
identify and report on customer insights from the first–party data collected on
your website. These insights help inform optimisation decisions for your
automated ad solutions, like Smart Bidding, as well as your overall marketing
strategy.
