Enable more accurate conversion measurement
Enhanced conversions for web helps improve the accuracy of your conversion
measurement by increasing the amount of observable first-party data your
Google tag can collect.
Benefits of using enhanced conversions for web
Maintain accurate measurement
Recover conversions that would otherwise be lost due to browser restrictions.
Model conversions effectively
Access to more observable first-party data informs machine learning models that help fill measurement gaps.
Improve performance
Stronger, smarter conversion models help you better optimise campaigns with automated solutions like Smart Bidding.
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Mahindra First Choice improves conversion reporting with enhanced conversions
The changing privacy landscape had a direct effect on tracking conversions
across the funnel for Mahindra First Choice Wheels. After using enhanced
conversions on CarandBike.com, Mahindra First Choice Wheels saw improved
conversion reporting, leading to a 4.34% increase in conversions on
its Search campaigns.
How enhanced conversions for web works
When a customer converts on your website, your conversion-tracking tags
help capture consented first-party data. Enhanced conversions for web hashes
this data and securely matches it to signed-in Google Accounts, allowing
conversions to be attributed to ads in a privacy-centric way.
Get started with enhanced conversions for web
Want to learn more? Learn how to implement enhanced conversions for web automatically or Learn how to implement enhanced conversions for web manually
Frequently asked questions
Many advertisers experience significant fluctuations in traffic and conversions around certain holidays or events. Google’s solutions are created to give you more robust measurement and better performance for these periods, so make sure to implement any new strategies well in advance. This will ensure that your reporting and automated strategies have time to learn and adjust if necessary.
First-party customer data such as an email address, name, home address, or phone number is captured in conversion tracking tags. It’s then hashed, sent to Google in its hashed form, and used to match your customers to Google Accounts.
When a customer completes a conversion on your website, you may receive first-party customer data such as an email address, name, home address or phone number. This data can be captured in your conversion tracking tags, hashed, sent to Google in its hashed form and then used to help enhance your conversion measurement.
Google will only use the data that you shared for enhanced conversions to provide you services, including technical support. The data can be used:
-
To provide measurement for all Google media (Search, Video, Display)
and platforms (Google Ads, Display & Video 360, Search Ads 360,
Google Analytics)
- To combine your enhanced conversion data with data from other measurement products that you use to improve the accuracy of your conversion measurement
We may also offer other features that you can opt in to that use your enhanced conversion data, such as incrementality studies.
Google won’t share your data with other advertisers. Where required, we may share this data to meet any applicable law, regulation, legal process or enforceable governmental request.
Read this article to learn more about how Google uses enhanced conversion data.
You can now view the impact of your enhanced conversions with new impact results in your Conversion summary page in Google Ads. Learn more about enhanced conversions for web.
Conversions measured by importing Google Analytics goals are currently not supported by enhanced conversions for web. If you would like to use enhanced conversions for web, consider setting up a new Google Ads conversion action with the Google tag or Google Tag Manager.
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While advertising makes it possible for us to offer products free of charge and helps the websites and apps that partner with us fund their content, we do not sell your personal information to anyone.
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