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ORRA uses Google Ads to customise regional creatives
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ORRA uses Google Ads to customise regional creatives
Goals
- Maintain its reputation as one of India’s most prestigious jewellery retail chains
- Implement a targeted digital marketing strategy that caters to different regions
Approach
- Tested campaigns on the Google Display Network featuring region-specific creatives
- Tested different offers that would appeal to different communities (eg Tamilians)
- Targeted customers on sites that matched their interests, such as lifestyle sites
- Ran remarketing ads to increase conversions and sales
Result
- Resolved the problem of media fragmentation
- Successfully reached out to different communities, including Tamilians in Chennai
- ORRA now invests 10X the amount it used to on digital marketing
“The Google Display Network allowed us to express ourselves creatively and to increase the effectiveness of our advertising.”
- Vijay Jain, CEO & Director, ORRA Jewellery
About the company
37
ORRA stores
24
Cities where ORRA can be found
10x
The amount ORRA increased its ad budget by after witnessing the effectiveness of Google Ads
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- 1. Create an account
- 2. Set your budget
- 3. Write your first ad and decide where it's going to appear
