Inspiring Campaigns from the YouTube Works Awards

MassMutual - Uncomfortable Truth

MassMutual faced the competition head-on with a new approach that tackle the uncomfortable realities of financial futures and kickstart conversations on YouTube.

eBay Motors - Between 2 Rides

After increased investment in the motor part and accessories category, eBay restored brand awareness among auto fans with the launch of their original YouTube Series “Between 2 Rides.”

Intuit Mailchimp - Won’t Leave You Guessing

Mailchimp reinforced its leadership position in this creative, multichannel campaign that showcased their most-advanced email marketing solutions to small business owners.

Benjamin Moore - 3500 Colors

When businesses reopened and consumer interest in home improvements waned, Benjamin Moore leaned into YouTube to reach consumers in seven priority regions and drive sales at their local retailers.

BlendJet - Mixing Things Up

With a target audience of ‘everyone with a mouth,’ BlendJet tapped into the latest YouTube trends to increase brand engagment with a new series of recipe videos that mixed things up.

Tinder - Once Upon a Bi

Tinder broke barriers to put an often underrepresented Bi+ community at the center of their YouTube-first campaign with reimagined fairytales.

BlendJet - Oddly Satisfying ASMR Blends

BlendJet showed how to maximize reach and drive conversions with minimal budget in a clever campaign that leans into top YouTube trends.

Comedy Central - Awkwafina is Nora from Queens

Comedy Central went back to the home of popular creator Awkwafina, using YouTube to drive buzz and awareness for her new cable TV series.

Daily Life Campaign

The Era of “Got-muk”

Pure Cleansing Line Campaign

Red Cross “Glasses that stop you seeing anxiety”

Calorie Mate Web movie “Summer Begins.”

Monster Hunter Insurance

Koisuru! Chamisul

VOICE PROJECT Voting Is Your Voice

Elementary backpack selection documentary

Thank you for your manga love

Can’t skip the ad anyway, so here’s a penguin story

Intense Chinese creators commercial

Sense of taste: love triangle of “Men (Noodle) gerous Love.”

It really happened #MyMonStory

Create a kitchen you want to stay in

Hello Danji

CNY Mega Sale 2022

Sheba - 4am Stories

Sheba turned a hidden YouTube insight into a powerful content strategy that increased brand awareness and succesfully put the next generation of cat parents — to sleep.

Savoury supporting characterm, Miwon

Celebrating The Stains Of Pride In Tet

Scalp Genius Campaign | Scalp Med

Recharged Hair Recharged Me

Reliance General Insurance, ^atom Network

Mondelez - Cadbury Celebrations, Wavemaker, DeltaX, Ogilvy

GrabFood: Tapao Je

Maxis Business UsahaWIRA

HSBC Buy Now Pay Later

A Taste of Togetherness

HSBC One Millennials Rethink Wealth Campaign

Local Hero (Bumrungrad Hospital)

Twin Ring Motegi, The Mobility Themed Park in the Forest

<Convenience Store Veteran> and <Convenience Store Rookie> Campaigns

KAYAK - Search One and Done

In a time where uncertainty was the only certainty, KAYAK used the momentum of YouTube on CTV and a bit of comedy to get consumers traveling again.

1% of promise | Maeil Dairy

Bear Brand ImmD

Sponsor of Mom-and-Pop Shops

Enhancing personalization with YouTube’s AI-powered solution

U Mobile presents The Grand Love for CNY 2023

The King of the Theater

Feel the Rhythm of Korea

I am fount, thank you

No Rule for Flowers

Gang Swojaków Biedronki

Poszukiwacze zaginionych płatków

Porozmawiajmy o PIE@#&%!$

Random. Wieloplatformowa historia miłosna

Pyszne.pl™ & Kanał Sportowy – kampania na UEFA EURO 2020

Because the World is Changing

Smiling Boris One Day Barista

Futu Securities - The ultimate community-centric investment hub

Pizza Hut ‘HOT Together’ M/V

Make your precious life secure.

Dove - Toxic Influence

The Dove Self Esteem Project mission continues on YouTube in a campaign that shows moms the impact harmful beauty standards has on self-esteem, and the critical role they can play to change it.

Cheez-It, Lo real se nota - Kellogg’s

GrabFood Free Your Hunger

Target - Convos with CEOs

Target turned to the YouTube creator community to help share the stories of black female founders and reinforce Target’s commitment to Black-owned businesses.

Cuidar es: Para siempre - Ensueño Mexico

M&M’s - M&M’s Message

M&Ms drove double-digit sales growth by using YouTube’s dynamic creative tools and top cultural moments to connect with impulse shoppers throughout the year.

Mondelez - Cadbury Dairy Milk, Wavemaker India, Ogilvy

Adobe - Stock Film Festival

Adobe created a YouTube series to show homebound creatives how the Adobe stock footage collection could bring creative ideas to life, driving brand awareness and purchases.

Far EasTone connects every emotion with heart

Taiwan’s ATM God

Masterbrand Knorr - Unilever

Dear Throw It Away

Better Value for Students

This World is Like the Springtime of Life

Chicken King Fashion Week

Hindustan Unilever - Dove, Mindshare, Chrome Pictures, Ogilvy

The Movies That Made (From) Us

Dear Homosapiens

Muscle Month

Super Agent An Xun-Tui X Mei Yun-Hui

2022 Travel with Good Choice Brand Campaign

Everyone wants to order McDelivery

Disable Friendly Ad

First Taste: I’m Alive Kombucha

Guilty Free Festival

Mother

One and The Only Questionnaire in the world

Moving away from mere promotion

SHE character

Rosalia

Freedom

BCA Ramadan #TibaTibaTenang

Love Your Gut

The Anthem of Financial Freedom

Decathlon – Final exams from PE

The hacked Palion concert in Roblox -.New edition of the Town of ING game “Catch the Hacker”

Health Labs Care ‘I have myself for a lifetime’ (“Mam siebie na całe życie”)

Robin Hood

#miejtozgłowy Campaign by epaka.pl on YouTube Works 2023

Mastercard Music

Jestem Kobietą

Fanatyk. Historia Prawdziwa

Stop Kobietobójstwu!

Bakuage Selection

Ordinarily, Greatly | Samyang Ramen

The quietest CM song in the world | Bravo cone

I wish it was No Dam

Behind the kidnapping of SSG.COM CEO, SSG.COM Public Operation

Ummm...

Girls in White

Spotify India, Lodestar-UM, Interactive Avenues

The Monsters in Our House

#TolakDenganAnggun

So Light, So Tasty

Electricity, become a verb

There’s No Taste Like Home

Discover the world: Japan

HSBC Premier #ThisIsMyFamily

RHB Chinese New Year 2022: A Spark For Change

Celebrating Raya with gratitude

Try Once- Try to be a HKTVmall Wet Market Express Professional

The most epic camera, the best gaming experience, the most incredible battery... everything you need, in the new Galaxy S23 Ultra.

Virtual Plastic Surgery Side Effect Simulation [Face the Fact]

GoDaddy - Made in America

GoDaddy used storytelling and utility content to connect with entrepreneurs across YouTube when it was needed most.

upGrad

St. Jude - The Game Theory $1,000,000 challenge for St. Jude!

St. Jude created a YouTube-first campaign to reimagine the TV telethon experience for the digital age and help raise critical funds that beat goals.

HSBC - One Millenialls Wealth Campaign

“Mexico in the skin” shows what the more than five million Mexicans who purchase various products monthly through Mercado Libre consume, thus reinforcing its leadership in this market.

Doritos - Nunca Es Tarde Para Ser Quien Eres

Their Late-Night Masterpieces

¡Jálate a Totalplay! Y navega con el internet más veloz. - Totalplay

Terra Spooner Campaign

Hindustan Unilever - Pond’s, Mindshare, Ogilvy

TOYOTIMES: President in the Toyota Car

Maxis Zerolution | Unfold Your Flipside with Galaxy Z Fold3 & Flip3

CARSOME X Cantona: Driving Standards Forward

Return is not that hard. Go to Shopee for return.

Hana Bank - Money Dream Campaign

The Future Isn’t Waiting

UberEats can (almost) order everything

Ready to embark on a journey alongside your business

Korea is now JobKorea-ing

The most powerful Donbei, most powerful underground ad

Combat Detective

Speech by 1 million graduates”/”Feel that love again

Town Ace New Launch

Ring Ring Just Call Allianz

Re/CASETiFY

The Taiwanese World of Warcraft

Let’s drink Horoyoi and take it easy.

The brand promotes national pride and highlights the achievements of its citizens in the “Mexico rules” campaign

BLK - Vax That Thing Up

BLK, the largest dating app for Black singles, put a new spin on a hip-hop classic to increase awareness and drive action with this YouTube-first campaign.

Rappi es un hit - Rappi

KANETETSU: Chikuwa Has Neither Left nor Right

M’s Robot Warrior for Those Intimate Areas

Match.com - Made in Hell

Match drove creative breakthrough and results with YouTube by tapping into a culturally relevant strategy that met the moment like no other.

OLX Autos, DWAO

Tanishq, Hiveminds

Oklahoma Tourism and Recreation Department - RoadTripOK

Oklahoma Tourism used YouTube to get travelers back on the road again with a new video series that drove massive ROI.

Mondelez - Oreo, Leo Burnett & Wavemaker

Manage my car without damage | Cardoc

Baemin Review Championship

Colgate Palmolive India, WPPCP, VMLY&R

Club Activities, Summer 2020

#WeNotMe

Mai Tong Ton

Curry Meshi Summer Curry Meshi x Holo Live Collaboration Video

Wars of Prasia Nexon Creators Promotion

Detective Ajiang & Kangren

[Hot Pepper Beauty] - Nadal’s Dispute with His Mom -

Hot Taiwan Flavor

Used Car Hidden History Search

Campaign for that inmerse minority

Its the time to take a big trip

The Innocent Eyes

Love Your Gut

Licious, Monk Entertainment, YourFoodLab

DBS Sparks Seasons 1-3

Raya Si Sakan: #NikmatRayaBersama

The new wind of Anju, Anjuya

MHhomecooks

The Sounds of MH

#BSJ Caraku, Caramu

Keep Watering - Pocari Sweat ion water (Try Once – 7 Days Challenge to Regain Physical & Mental Balance)

YesStyle x YouTube Shorts

Dear My Hero | Hyundai