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02 Invest in conversions that are the most valuable

Focus on the overall conversion value of your campaign while staying within your budget using the Maximize conversion value bidding strategy.

Google AI optimises bids in real time to reach people who are likely to bring more value to your business. Just specify the value you want to maximise, like sales revenue, profit margins, or lead scores, when setting up conversion tracking for your account.
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Myntra adopted value based Smart Bidding and saw a 37% increase ROAS across their marketing campaigns.

Myntra adopted value based Smart Bidding and saw a 37% increase ROAS across their marketing campaigns.