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01 Drive more conversions across Google

Drive more conversions at the best return on investment (ROI) across Google’s inventory with the Ads Power Pair of Search and Performance Max.

Using Search with broad match and Smart Bidding, you can drive results from the diverse and ever-changing ways people search. With Performance Max, you can expand your presence on even more relevant searches using keywordless AI while tapping into Google’s full range of channels from a single campaign.
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Nykaa utilized Performance Max and saw ROAS improve by more than 15% and 50% more acquisitions of defined CPA targets.

Nykaa utilized Performance Max and saw ROAS improve by more than 15% and 50% more acquisitions of defined CPA targets.