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Your ads strategy assessment: Challenger
You have a lot of opportunity to elevate your lead generation strategy. Discover new opportunities to grow to best in class and drive high-quality leads with your curated checklist and helpful resources from the Google Ads AI Essentials.You have a lot of opportunity to elevate your online sales strategy. Discover new opportunities to grow to best in class and drive online sales with your curated checklist and helpful resources from the Google Ads AI Essentials.
Your ads strategy assessment: Leader
You’re right on track. Discover new opportunities to grow to best in class and generate high-quality leads with your curated checklist and helpful resources from the Google Ads AI Essentials.You’re right on track. Discover new opportunities to grow to best in class and drive online sales with your curated checklist and helpful resources from the Google Ads AI Essentials.
Your ads strategy assessment: Best-in-class
Congratulations, your Google Ads strategy has the best foundations in place for success. Discover new opportunities to stay ahead with your curated checklist and helpful resources from the AI Essentials.
Get started with the Google Ads AI Essentials
01
Collect the data that matters most to you by establishing robust sitewide tagging with the Google tag. For advertisers in the European Economic Area and the UK, consent mode can help you collect and maintain users’ consent.
02
Improve the accuracy of your conversion measurement by setting up enhanced conversions.
03
Assign values to your conversions based on your business goals. For example, your revenue, profit margins, or lead scoreslifetime values.
04
Gain deeper customer insights across your websites and apps using Google Analytics 4.
05
Reach and re-engage customers across Google’s surfaces by adopting Customer Match.
06
Prioritise strong creative inputs to connect with more customers.
Got the Google Ads AI Essentials covered?
Explore the resources below to discover more solutions that will enhance your measurement foundation and generate high-quality leads.
Future-proof your online sales strategy by discovering more solutions to reach consumers at every stage of their journey.
Map your lead-to-sale journey to help determine the right conversion action to use for bidding.
Use your first-party data to augment your lead generation strategy with enhanced conversions for leads.
01
Drive more conversions across Google by combining AI-powered Search and Performance Max campaigns—also known as the Ads Power Pair.
02
Maximise your campaign’s conversion value within your budget or reach your target return on ad spend (ROAS) using value-based Smart Bidding.
03
Connect with your audience across YouTube, including Shorts and connected TV, using Video reach campaigns and Video view campaigns.
Got the Google Ads AI Essentials covered?
Future-proof your lead generation strategy by discovering more solutions to reach consumers at every stage of their journey.
Future-proof your online sales strategy by discovering more solutions to reach consumers at every stage of their journey.
Generate new demand across Google’s surfaces with Demand Gen campaigns.
Grow your valuable user base and engage with customers on their mobile devices with App campaigns.
01
Look for new growth opportunities and engage your C-suite to reframe marketing as a profitable growth driver instead of a cost centre.
02
Reimagine how work gets done by creating a culture of experimentation (test, learn, scale) and by sharing best practices with teammates.
03