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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Start now
Illustration of a laptop with API code icons around it.

Manage large accounts more efficiently

The Google Ads API tool helps you and your developers create applications that can automatically download reports and make changes to your accounts at scale.

Learn how
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Scale
Integrate
Develop

Scale

API settings and customisation icons.

Automatically make improvements to your Google Ads accounts at scale

Build applications to automate your account management, build custom reporting and change ad copy in real time based on your business data.

API settings and customisation icons.

Integrate

Circuit board lines leading to the Google Ads logo.

Merge Google Ads data with other systems

Automatically manage campaigns based on inventory, or build a customised interface on your platform that your customers can use to create and manage their own Google ads.

Circuit board lines leading to the Google Ads logo.

Develop

Illustration of three users linked in a circle using API code.

Create additional tools and applications to help you manage accounts

Work together with your engineering team to build applications that interact directly with the Google Ads server.

Illustration of three users linked in a circle using API code.

Get started with the Google Ads API

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

  • Visit the developer centre

    Here you’ll find more information on how to get started.

  • Apply for a developer token

    Your developer token is a unique combination of letters, numbers and characters that identifies your Google Ads API activity.

  • Visit our support forum for help

    Here you can ask questions to fellow developers and discuss ways to get the most out of the Google Ads API.

Get started
  • UI of Google Ads API selector.

    Visit the developer centre

    Here you’ll find more information on how to get started.

  • UI of API access window.

    Apply for a developer token

    Your developer token is a unique combination of letters, numbers and characters that identifies your Google Ads API activity.

  • UI of API group management.

    Visit our support forum for help

    Here you can ask questions to fellow developers and discuss ways to get the most out of the Google Ads API.

Learn more about the Google Ads API

Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A trends graph from the Google Ads dashboard comparing your clicks to search interest.

Insights page

Grow your business with insights and trends that are tailored to your business.

Learn more
Google Ads dashboard UI showing recommendations and optimisation score increase.

Recommendations page

Improve your campaign performance and efficiency with suggestions that are tailored to your needs.

Learn more
A graph from the Google Ads mobile app dashboard showing ad performance over time.

Google Ads mobile app

Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.

Learn more