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Helping your business build trust online: How the Google Guarantee works

Back to all resources

Helping your business build trust online: How the Google Guarantee works

Key takeaways

In an increasingly safety-conscious digital landscape, trust matters more than ever. But while good reputations in communities are hard won over years by local businesses, it can prove challenging to generate that same level of trust online. With tools like the Google Guarantee, though, it’s easy to let people know that the services they discover online come from a qualified, trusted professional — and that their satisfaction, and your business, is backed by Google.

1. What is the Google Guarantee?

2. Why is the Google Guarantee good for your business?

3. How can you get the Google Guarantee badge for your business?

What is Local Services Ads?

Local Services Ads help businesses connect with people who search on Google for the services they offer. Your ads will show up for people in your area, and you only pay if a customer contacts you directly through the ad. You don’t even need a website.

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1. What is the Google Guarantee?

The Google Guaranteed badge gives customers a clear indication that a service provider has been screened and verified by Google. That’s because not only does it indicate that a business such as a plumber or electrician has passed Google’s qualification process, but it also gives users peace of mind as their satisfaction is assured with a guarantee.

2. Why is the Google Guarantee good for your business?

For service providers, the Google Guarantee is a great step in building that local word-of-mouth reputation in a digital way. The Google Guaranteed badge can be displayed alongside your business name in an ad, helping potential customers know they’re booking with a provider they can trust.

3. How can you get the Google Guarantee badge for your business?

When applying for the Google Guarantee, the screening and qualification process allows businesses to demonstrate their reputation and hard-earned credentials and provides customers with the reassurance they need. When a service provider signs up for Local Services Ads, they can automatically begin the screening process to qualify for their Google Guaranteed badge. To help customers feel confident when booking a provider through Local Services Ads, providers must pass Google’s essential checks for their business category. More on that below.

How do I start the verification process?

As soon as you’ve signed up for Local Services Ads, you’ll be directed towards the qualification process for Google Guaranteed. Before you’re given your badge, you’ll need to go through a screening process to confirm you’re a reputable provider that Google users can trust.

What does the screening process include?

The screening process for businesses signing up to be an advertiser on Local Services Ads can include a licence check, an insurance check or both.

What happens after I’ve submitted my application?

Once you’ve submitted your application, our verification team carries out the necessary screening. Then, assuming you’ve passed, your badge will be displayed on your business profile and you’ll be able to begin advertising with Local Services Ads.

In some cases, as you work on getting your badge, you might be able to begin advertising without a badge — assuming you’ve passed a few preliminary checks.

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