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Boost your business by advertising on Google Maps

Back to all resources

Boost your business by advertising on Google Maps

Key take-aways

What is the easiest, most direct tool for finding your desired location? Google Maps. Now, think about how direct your online advertising could be when paired with the go-to map tool – advertising your products and services to people in the immediate area, ready to meet their needs immediately. Find out more about using Google Maps for advertising with this guide.

1. How does it work?

2. Why should you use it?

3. Customise your ad

4. Show your stock

5. Fine tune your Google My Business

What is Google Ads?

Google Ads is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.

Try Google Ads now

1. How does it work?

Consider someone’s immediate need – a bike repair, for example. If you searched for “bike repairs” on Google Maps, a list of results for bike repair shops would appear, and a single ad would display at the top as an advertised bike shop. Besides showing your location on the map, your advert can also display directions to your shop, and your phone number. By making your business easier to find, more potential customers will be able to pay you a visit, the moment they’re ready to – and, like all Google Ads, you only pay if someone clicks your advert for more information.

Google My Business: (Formerly Google Places)

A product that lets you create and manage free business listings in Google Maps so that people can see your business when doing a local search.

Learn more

2. Why should you use it?

Did you know that almost a third of mobile searches are location-related? Plus, over a billion people now use Google Maps, so by advertising on our platform you could reach a whole new audience.

Sound useful? Here are our top tips to successfully advertise on Google Maps.

Click

When someone clicks your ad, like on the blue headline of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable. Relevant, highly-targeted ads are more likely to receive clicks.

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3. Customise your ad

When someone clicks on the location of your business, they can swipe up and see more information – to make your business stand out, we recommend customizing this information in order to ensure it appeals to your target audience. These ‘local pages’ display important business details such as a phone number, address, directions and opening hours, as well as more personalised details, such as photos and reviews from customers. You can also highlight any promotions your business offers, as well as display your stock inventory.

Location extensions

Location extensions can help people find your locations by showing your ads with your address, a map to your location, or the distance to your business. People can then click or tap your extension to get further details about your location on your location page, which includes the most relevant business information all in one place.

Learn more

4. Show your stock

How much more likely would you be to choose a store, potentially over another store, if you knew they had exactly the product you needed? Probably four times more likely, given that one in four people avoid visiting stores because they don't know whether a specific product is in stock. We recommend adding local inventory information to your customised ad for this reason, maybe even with a search function, so potential customers can find what they want straight away. Find out more about inventory specifications with Google Ads.

5. Fine tune your Google My Business

Google My Business enables business owners to claim a listing for their business that might appear in Google search results. To make this as effective as possible, be specific about what your business is – when choosing which categories your business fits in, check all that are relevant rather than limiting yourself to one. Google My Business makes it easy to create and update your listing — so you can be found, and bring customers in. Did we mention it’s free?

The best way to advertise your business on Google Maps is to keep your information specific, accurate and up to date. The best way to do this is to monitor your online presence - but most importantly, to take care of your customers, prospective, new and old. Local advertising will grow in its own time, there is no quick route to success, but with our tips you’ll be well on your way to climbing to the top of those results.

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  • 2. Set your budget
  • 3. Write your first ad and decide where it's going to appear
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