Invite people to choose your brand.
Customers who frequently engage with your content are four times more likely to purchase.* Help them make up their minds with rich, immersive ads from Google.
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Create an immersive experience.
Showcase your brand with TrueView video ads, or engage people with interactive Lightbox ads that feature a catalog of your products, videos, and more.
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Engage people who want to learn more.
Connect with shoppers who are interested in your offerings and ready to buy. And pay only when people choose to view or engage with your ads.
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Advertise near content that’s right for your brand.
You can control where your ads show — and where they don’t.
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Measure what matters.
Go beyond basic campaign metrics to measure consideration, purchase intent, and more.
* Source: AdAge 2014, Brand Engagement in Participation Age.
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Guide
TrueView Video Ads
TrueView Optimization Playbook
The TrueView ad format allows you to connect with the audience most receptive to your brand. And it works! We’ve seen that people who choose to watch an ad are 75% more engaged than those who are forced to do so.
Article
YouTube Analytics
Audience Retention Report
You can use the Audience retention report to get an overall measure of how well your video keeps its audience.