Start now
Example of an ad featuring a shoe sale and example chart showing related performance metrics

Deliver better results with automated bidding

With billions of searches per day on Google, you can make sure you set the right bid and ensure potential customers see your ad.

Start now
Example of an ad featuring a shoe sale and example chart showing related performance metrics

Set the right bids with Smart Bidding

Real-time bids

Example of related bids: Food delivery, food take-away, food to go.
Food Delivery
Food take away
Food to go
€
€€

Reach your audience at the right moment

Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search.

Example of related bids: Food delivery, food take-away, food to go.
Food Delivery
Food take away
Food to go
€
€€

Signals

An illustration of a gavel inside a circle of icons representing contextual factors.

Increase conversions with billions of combinations of signals

Instead of a few basic adjustments, Smart Bidding evaluates all the relevant contextual factors. This includes things like the search query, device, browser, language and time of day.

An illustration of a gavel inside a circle of icons representing contextual factors.

Drive value

A chart measuring revenue and conversions.

Bid towards conversion values to maximise your ROI

Not all conversions are equal – some are worth more than others. Measuring conversion values and then bidding towards them helps you find more valuable customers.

A chart measuring revenue and conversions.

Maximise sales

A woman working at a florist shop looking at a tablet with an overlay showing online versus in-store conversions.

Bid for online and in-store sales

Maximise total sales, whether they happen online or in your shops. You can measure and optimise for shop visits or shop sales driven by your online ads.

A woman working at a florist shop looking at a tablet with an overlay showing online versus in-store conversions.

Get started with Smart Bidding

Automated bidding can help you deliver better performance and save time. Tap into these modules to learn how these bid strategies can help you reach your business goals.

  • Optimise your bids and budgets

    More than 80% of Google advertisers are using automated bidding.

  • Bid towards what matters most

    On average, advertisers that switch from a Target CPA to a Target ROAS bid strategy can see 14% more conversion value at a similar return on ad spend.

Start now
  • Chart showing increasing performance over time.
    Optimise
    €
    €€

    Optimise your bids and budgets

    More than 80% of Google advertisers are using automated bidding.

  • Chart showing target ROAS and related clicks, cost and conversion value.

    Bid towards what matters most

    On average, advertisers that switch from a Target CPA to a Target ROAS bid strategy can see 14% more conversion value at a similar return on ad spend.

Learn more about Smart Bidding

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A chart comparing revenue to conversions.
Revenue
Conversions

Conversion Measurement

Prioritise privacy while measuring which ads drive customers to make purchases online or in store, sign contracts and more.

Learn more
A trends graph compares your clicks to search interest.
Trends
Your clicks
Search interest

Insights Page

Grow your business with insights and trends that are tailored to your business.

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UI shows a conversions and cost graph.
Conversions
+200
€
€€€

Experiments Page

The Experiments page in Google Ads can help you create, manage and optimise your experiments in one place.

Learn more