new users engaged by Schmidt’s during this study
average uplift in brand awareness -- that’s 12.75% better than average!
an efficient CPM (USD)
About Schmidt's Naturals
Schmidt’s Naturals is an online American retailer that sells products such as deodorants and soaps, which are produced using botanical and mineral-derived ingredients, and free of chemicals like aluminum and SLS.
Schmidt’s Naturals wanted to introduce their new brand to millions of Millennials across core customer segments, while understanding how their brand voice and creative resonates with different audiences.
Schmidt’s segmented Millennials into core customer audiences and leveraged YouTube’s full range of targeting capabilities (demographic, contextual and interest) to reach a large group of new customers efficiently.
“YouTube's native Bumper ads enabled Schmidt's to efficiently deliver personalized creative spots, driving awareness and recall among our core and emerging audiences while maintaining efficient CPMs.”