Schmidt’s Naturals engages millions of new Millennials on YouTube

Portland, OR

https://schmidtsnaturals.com

Published January 2018

Schmidt’s Naturals sells aromatic, chemical-free deodorants and soaps, with scents derived from plants and minerals. To engage millions of new Millennials on YouTube, Schmidt’s Naturals used Bumper ads to drive awareness and recall amongst Millennials.

2.2M

new users engaged by Schmidt’s during this study

48%

average uplift in brand awareness -- that’s 12.75% better than average!

$5.64

an efficient CPM (USD)

About Schmidt's Naturals

Schmidt’s Naturals is an online American retailer that sells products such as deodorants and soaps, which are produced using botanical and mineral-derived ingredients, and free of chemicals like aluminum and SLS.

Goals

Schmidt’s Naturals wanted to introduce their new brand to millions of Millennials across core customer segments, while understanding how their brand voice and creative resonates with different audiences.

Approach

Schmidt’s segmented Millennials into core customer audiences and leveraged YouTube’s full range of targeting capabilities (demographic, contextual and interest) to reach a large group of new customers efficiently.

“YouTube's native Bumper ads enabled Schmidt's to efficiently deliver personalized creative spots, driving awareness and recall among our core and emerging audiences while maintaining efficient CPMs.”

– Chris Cantino, Director of Marketing & Communications