Use analytics to inform your marketing strategy
Google Analytics uses advanced machine learning models to surface customer insights from your first-party data – across both your app and website – to help you improve your marketing.

Benefits of using Google Analytics
Page number 1 / 4

Gymshark achieves personal best with Google Analytics
How Google Analytics works

Get started with Google Analytics and get results
Want to learn more?
Take a learning course on Google Analytics
or
Read more about Google Analytics
Frequently asked questions
Google Analytics collects the following information through the default implementation:
- Number of users
- Session statistics
- Approximate geolocation
- Browser and device information
See a full list of the default events and user properties collected by Google Analytics.
Google Analytics also collects enhanced measurement events, when enabled, from web data streams and in-app purchases from app data streams.
Discover Other Campaigns
Page number 1 / 3