Skip to content
Sign in Start now

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Use analytics to inform your marketing strategy

Our latest analytics property, Google Analytics, is designed to keep up with a changing digital ecosystem.

Google Analytics uses advanced machine learning models to surface customer insights from your first-party data – across both your app and website – to help you improve your marketing.
Set up solution
A webpage with an increasing performance bar graph next to it

Benefits of using Google Analytics

Address measurement gaps

Conversion modeling fills in measurement gaps due to cookie loss.

View holistic customer journeys

You can get a complete view of the customer life cycle across platforms and devices.

Get richer insights

Google’s AI provides insights and audience lists to improve campaign performance.

Maintain privacy controls

Granular country-level controls for data collection and usage meet evolving needs.

1 / 4

Gymshark apparel logo

Gymshark achieves personal best with Google Analytics

Gymshark is an online fitness apparel and accessories brand based in the UK. To provide customers with a more personalised experience, it planned to launch a new ecommerce app. But first, Gymshark implemented the Google tag across its ecommerce website and new app to collect observable first-party data, then implemented Google Analytics to achieve the best possible insights and results. The result was that checkout drop-offs were reduced by 9% and product page click-throughs were increased by 5%.

How Google Analytics works

Google Analytics uses advanced machine learning and conversion modelling to identify and report on customer insights from the first-party data collected on your website. These insights help inform optimisation decisions for your automated ad solutions, like Smart Bidding, as well as your overall marketing strategy.
Google Analytics 4 insights delivered to desktop and mobile web pages.

Get started with Google Analytics and get results

Want to learn more? Take a learning course on Google Analytics
or Read more about Google Analytics

Set up solution

Frequently asked questions

What data does Google Analytics collect?

Google Analytics collects the following information through the default implementation:

  • Number of users
  • Session statistics
  • Approximate geolocation
  • Browser and device information

See a full list of the default events and user properties collected by Google Analytics.

Google Analytics also collects enhanced measurement events, when enabled, from web data streams and in-app purchases from app data streams.

Does Google Analytics allow me to control the collection of data?

Yes. Learn more about the privacy controls for Google Analytics here, regional data collection here, and Google’s commitment to safeguarding data here.

Discover Other Campaigns

Start with a strong tagging infrastructure

Enable more accurate conversion measurement

Recover conversions lost due to consent choices

1 / 3

Start now