Deliver better results with automated bidding

With billions of searches per day on Google, you can make sure you set the right bid and ensure potential customers see your ad.
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Set the right bids with Smart Bidding

Real-time bids

Reach your audience at the right moment

Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search.

Signals

Increase conversions with billions of combinations of signals

Instead of a few basic adjustments, Smart Bidding evaluates all the relevant contextual factors. This includes things like the search query, device, browser, language and time of day.
An illustration of a gavel inside a circle of icons representing contextual factors.

Drive value

Bid towards conversion values to maximise your ROI

Not all conversions are equal – some are worth more than others. Measuring conversion values and then bidding towards them helps you find more valuable customers.

Maximise sales

Bid for online and in-store sales

Maximise total sales, whether they happen online or in your shops. You can measure and optimise for shop visits or shop sales driven by your online ads.

Grow your business with Google Ads

  • A Nespresso machine with a carafe and many cups of coffee.

    Nespresso boosts direct-to-consumer revenue by leveraging AI-powered Search campaigns

    25% increase in purchases
  • A woman behind a laptop in a modern workspace.

    Paycor finds new growth paths among mid-market businesses using Google solutions

    105% increase in revenue
  • Aerial shot of a beach with turquoise water.

    loveholidays earns more profit using Smart Bidding compared to its own solution

    57% more profit

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
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A Google Ads customer chats with a helpful Google Ads Expert

Get started with Smart Bidding

Automated bidding can help you deliver better performance and save time. Tap into these modules to learn how these bid strategies can help you reach your business goals.
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Optimise your bids and budgets
More than 80% of Google advertisers are using automated bidding.

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Learn more about Smart Bidding

Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.
Finding success with Smart Bidding
Setting Smarter Search Bids
Bid strategy report for automated bidding strategies

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

  • Conversion Measurement

    Prioritise privacy while measuring which ads drive customers to make purchases online or in-store, sign contracts and more.
    Learn more

  • Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more

  • Experiments Page

    The Experiments page in Google Ads can help you create, manage and optimise your experiments in one place.
    Learn more

Frequently asked questions