Keyword Planner
Choose the right keywords
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Go to Keyword PlannerHow Keyword Planner works
Get help with keyword research and selecting the right terms.
Discover new keywords
Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
Research keywords
Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.
Get bid estimates
Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.
Make your plan
Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalize and launch your campaign.