Start your first
campaign today
Why Google Ads are essential
67% of consumers who discover brand(s) on social media have been influenced by Google Search to purchase a different brand.1
Google and/or YouTube are present in 82% of journeys where consumers said they discovered a new brand, product/service, or retailer/provider.2
According to a survey with Ipsos, 83% of global consumers report using Google and/or YouTube on a daily basis which is significantly higher than major online platforms.3
What success looks like
See how Google Ads has helped different businesses across Australia grow.
“Google Ads drives 51% of Princess Polly’s revenue.”
Dane Walker, Global Marketing Director, Princess Polly
“Our Return On Investment has been 36:1 - that blows my mind.”
Melissa Stone, Owner, Bliss Gifts & Homewares
“Since we started using Google Ads, we’ve doubled the size of the store.”
Margaret Hennessy, CEO, DOGUE
“For every $1 we spend on Google Ads, we get $5 back in revenue.”
Duncan Jones, Head of Marketing, Cluey Learning
Google gives you many ways to be seen
Make the most of Google Ads
With Performance Max, you get the best of Google all-in-one. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign.
Start with search
Help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
Engage the eye
Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail or using mobile apps.
Offer up your inventory
Show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sales.
Bring your brand to life with video
Boost awareness of your brand, follow up with former ad viewers and reach potential customers while they’re watching or searching for videos on YouTube.
Promote your app
Reach people who are interested in apps like yours to drive installations, or choose to re-engage current users to drive more in-app actions.
Launching your first campaign is simple
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Add your business info
Start by adding your business name and website. If you have them, link your existing Google accounts for faster campaign setup and get tailored recommendations along the way.
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Select your campaign goal
Choose your primary conversion goal like driving sales, generating leads, or building brand awareness. We’ll hone in on the right campaign types to help you reach your goal.
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Create your ad
Add your campaign assets and preview your keywords, images, logos, and videos in different ad formats. Google’s AI will then find the best performing ad combinations to multiply campaign results for your goal.
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Choose your audience and budget
Tell us the audience you’d like to reach. Google will use it as a starting point to recommend keywords and help you find new customers. Get budget recommendations that work for you.
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Finalise and launch your campaign
Confirm your payment details and submit your campaign to go live. If you’re optimising for online conversions, be sure to set up conversion tracking before you even go live.
Partner with a Google Ads
expert to set up your first
campaign
Sign yourself up today
2. Google/Ipsos, Vertical Consumer Journeys, July 2025, Online survey, AU, BR, CA, DE, FR, IN, JP, MX, UK, US, adults (18+), n=56494 In-market or past-week purchasers of apparel or beauty products, in-market or past- month purchasers of local service or travel, in-market or past-6-month enrollees/registrants for education, or in-market or past- 6-month purchasers/leasers of a new vehicle, or in-market for financial products who discovered a new brand, product, retailer, service, or provider on journey.
3. Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, n=52,345 consumers 18+, AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK”