About App Ads

Get your app in front of the right people.

App ads are a simple way to promote your app to iOS or Android users on Google – no advertising experience required.

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adventure games

An introduction to app ads.


Create and customise.

To get started just type in the ad text that you want, and your location. Google will design and build custom app ads for you, and let you show multiple designs across the entire Google network. Plus, don’t worry – you can always make changes later.


Set your daily budget.

Decide on a cost-per-install (the amount that you're willing to pay for each install of your app), and our ad creation and bidding engines will help boost your campaign's performance, all within your budget.


Find high quality users.

Tell us which actions you want users to take in your app, and we'll show your ad to people who are likely to complete them.

Expand your reach, big time.

After a simple set-up process, your ad will be eligible to reach over a billion people across Google's network, including Google Search, Google Play, YouTube and thousands of other mobile sites and apps.

Get more value from each ad.

To maximise your campaign's potential, Google tests each ad in your account and automatically promotes the designs that perform best. We also optimise based on the types of users that you want to find – so, if your app is a multi-level game, we'll take into account the other games users have played and aim for people likely to reach level 5 or higher.