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DOGUE doubles store growth by reaching the right audience with Google Ads

Back to all success stories

DOGUE doubles store growth by reaching the right audience with Google Ads

Goals
  • Grow brand awareness
  • Reach new customers based near the new store
  • Increase sales of new services — dog grooming and playtime
Approach
  • Used Google Smart Campaigns to optimise ads for increasing store visits
  • Showed ads to searchers within 3—5km radius of the new store in the Eastern Suburbs
Results
  • Grew brand recognition in the Eastern Suburbs area (Bondi in particular)
  • Doubled size of Bondi Store and grew to 12 staff
  • Achieved a 27% conversion rate with Google Ads because of location targeting

“Since we started using Google Ads, we've doubled the size of the store.”

- Margaret Hennessy, CEO, DOGUE

About the company

1998

Simone Kingston set up Australia’s first-ever dog boutique, DOGUE

2005

Dogue Retail Group set up their first store in Sydney

27%

Conversion rate that DOGUE has achieved with Google Ads

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