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DOGUE doubles store growth by reaching the right audience with Google Ads
Back to all success stories
DOGUE doubles store growth by reaching the right audience with Google Ads
Goals
- Grow brand awareness
- Reach new customers based near the new store
- Increase sales of new services — dog grooming and playtime
Approach
- Used Google Smart Campaigns to optimise ads for increasing store visits
- Showed ads to searchers within 3—5km radius of the new store in the Eastern Suburbs
Results
- Grew brand recognition in the Eastern Suburbs area (Bondi in particular)
- Doubled size of Bondi Store and grew to 12 staff
- Achieved a 27% conversion rate with Google Ads because of location targeting
“Since we started using Google Ads, we've doubled the size of the store.”
- Margaret Hennessy, CEO, DOGUE
About the company
1998
Simone Kingston set up Australia’s first-ever dog boutique, DOGUE
2005
Dogue Retail Group set up their first store in Sydney
27%
Conversion rate that DOGUE has achieved with Google Ads
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Get more customers with Google Ads
- 1. Choose your advertising goal
- 2. Decide your location targeting
- 3. Set your budget and go live
