As the ads privacy landscape evolves, it’s up to marketers to find new,
durable techniques that use responsibly generated first-party data to deliver
relevant ads people want – while protecting their privacy.
Answer a
few short questions about your Google Ads setup and we’ll recommend
measurement solutions to power a privacy-first ad strategy. You’ll have the
option to download your custom plan when you’re done.
Get your custom measurement plan
Do you currently measure conversions on your website using sitewide tagging via Google Ads, Google Analytics, or Google Tag Manager?
Do you bid towards web conversions using Google Ads or Google Analytics?
Does your website collect first-party customer data like emails, phone numbers, or addresses upon conversion (such as purchase, lead, or sign-up)?
Do you have a Google Analytics account?
Is your Google Analytics account linked to your Google Ads account?
Do you operate your business in the European Economic Area or in the United Kingdom?
You do not need to be headquartered there. Learn about our EU user consent policy.
Do you use a consent banner to collect cookie consent from people visiting your website?
Have you already set up Consent Mode via the Google tag, Google Tag Manager, or a consent management platform to help your Google tag better understand user consent status?
Your measurement strategy is almost complete
By using sitewide tagging, enhanced conversions for web, Consent Mode, and
Google Analytics together, your business is able to generate and use
first-party data. This lets you accurately measure your ad campaign’s
performance and drive results.
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Enable enhanced conversions for web
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Enhanced conversions can improve the accuracy of your
conversion measurement by increasing the amount of
observable first-party data your Google tag can
collect.
How it works
When a customer converts, the first-party data you
collect is sent to Google in hashed form to be matched
with signed-in Google Accounts. That way, those
conversions can be attributed to ads in a
privacy-centric way.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
Also, you should perform a test conversion to confirm
that customer data is available on your conversion
page.
Watch a tutorial
Learn how to improve the accuracy of your conversion
measurement by implementing enhanced conversions for
web. Watch this Google Ads tutorial on YouTube to get
started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Good work – you’re almost there
By using sitewide tagging, enhanced conversions for web, Consent Mode, and
Google Analytics together, your business is able to generate and use
first-party data. This lets you accurately measure your ad campaign’s
performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
1. Enable enhanced conversions for web
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Enhanced conversions can improve the accuracy of your
conversion measurement by increasing the amount of
observable first-party data your Google tag can
collect.
How it works
When a customer converts, the first-party data you
collect is sent to Google in hashed form to be matched
with signed-in Google Accounts. That way, those
conversions can be attributed to ads in a
privacy-centric way.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
Also, you should perform a test conversion to confirm
that customer data is available on your conversion
page.
Watch a tutorial
Learn how to improve the accuracy of your conversion
measurement by setting up enhanced conversions for web
and tag implementation. Watch this Google Ads tutorial
on YouTube to get started.
2. Set up Consent Mode
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Consent Mode lets you adjust how your site’s tags
behave based on the consent status of your users, so you
can recover lost conversions if consent for cookies
isn’t granted. This works with enhanced conversions to
give you a complete picture of your ad campaign’s
performance.
How it works
If a customer chooses not to consent to cookies,
Consent Mode recovers the conversion using modeling, so
you can measure conversions while respecting your user’s
consent choice.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Analytics. Also, check if you are
using a consent management platform, and if your consent
banner allows for cookie blocking.
Watch a tutorial
Learn how to implement Consent mode to build your
privacy-centric measurement strategy. Watch this Google
Ads tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Good work – you’re almost there
By using sitewide tagging, enhanced conversions for web, Consent Mode, and
Google Analytics together, your business is able to generate and use
first-party data. This lets you accurately measure your ad campaign’s
performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
1. Enable enhanced conversions for web
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Enhanced conversions can improve the accuracy of your
conversion measurement by increasing the amount of
observable first-party data your Google tag can
collect.
How it works
When a customer converts, the first-party data you
collect is sent to Google in hashed form to be matched
with signed-in Google Accounts. That way, those
conversions can be attributed to ads in a
privacy-centric way.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
Also, you should perform a test conversion to confirm
that customer data is available on your conversion
page.
Watch a tutorial
Learn how to improve the accuracy of your conversion
measurement by implementing enhanced conversions for
web. Watch this Google Ads tutorial on YouTube to get
started.
2. Set up Google Analytics
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Google Analytics uses Google AI to surface customer
insights from your first-party data, so you can gain a
complete understanding of your customers and improve
your marketing ROI.
How it works
Using the first-party data you collect, Google
Analytics can create reports that give you customer
insights and build custom audiences.
How to get started
You’ll need admin access to your website and Google
Analytics. Also, bring a list of up to five audiences
and events that you’d like to set up.
Watch a tutorial
Learn how to get insights into your business by setting
up Google Analytics using Google Tag Manager. Watch this
Google Ads tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
Based on your results, you can take additional steps to improve your ad
campaign’s measurement accuracy and drive results. To do so, implement the
following solutions:
1. Enable enhanced conversions for web
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Enhanced conversions can improve the accuracy of your
conversion measurement by increasing the amount of
observable first-party data your Google tag can
collect.
How it works
When a customer converts, the first-party data you
collect is sent to Google in hashed form to be matched
with signed-in Google Accounts. That way, those
conversions can be attributed to ads in a
privacy-centric way.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
Also, you should perform a test conversion to confirm
that customer data is available on your conversion
page.
Watch a tutorial
Learn how to improve the accuracy of your conversion
measurement by implementing enhanced conversions for
web. Watch this Google Ads tutorial on YouTube to get
started.
2. Set up Consent Mode
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Consent Mode lets you adjust how your site’s tags
behave based on the consent status of your users, so you
can recover lost conversions if consent for cookies
isn’t granted. This works with enhanced conversions to
give you a complete picture of your ad campaign’s
performance.
How it works
If a customer chooses not to consent to cookies,
Consent Mode recovers the conversion using modeling, so
you can measure conversions while respecting your user’s
consent choice.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Analytics. Also, check if you are
using a consent management platform, and if your consent
banner allows for cookie blocking.
Watch a tutorial
Learn how to implement Consent mode to build your
privacy-centric measurement strategy. Watch this Google
Ads tutorial on YouTube to get started.
3. Set up Google Analytics
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Google Analytics uses Google AI to surface customer
insights from your first-party data, so you can gain a
complete understanding of your customers and improve
your marketing ROI.
How it works
Using the first-party data you collect, Google
Analytics can create reports that give you customer
insights and build custom audiences.
How to get started
You’ll need admin access to your website and Google
Analytics. Also, bring a list of up to five audiences
and events that you’d like to set up.
Watch a tutorial
Learn how to get insights into your business by setting
up Google Analytics using Google Tag Manager. Watch this
Google Ads tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Your measurement strategy is almost complete
By using sitewide tagging, enhanced conversions for web, Consent Mode, and
Google Analytics together, your business is able to generate and use
first-party data. This lets you accurately measure your ad campaign’s
performance and drive results.
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Set up Consent Mode
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Consent Mode lets you adjust how your site’s tags
behave based on the consent status of your users, so you
can recover lost conversions if consent for cookies
isn’t granted. This works with enhanced conversions to
give you a complete picture of your ad campaign’s
performance.
How it works
If a customer chooses not to consent to cookies,
Consent Mode recovers the conversion using modeling, so
you can measure conversions while respecting your user’s
consent choice.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Analytics. Also, check if you are
using a consent management platform, and if your consent
banner allows for cookie blocking.
Watch a tutorial
Learn how to implement Consent mode to build your
privacy-centric measurement strategy. Watch this Google
Ads tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Your measurement strategy is almost complete
By using sitewide tagging, enhanced conversions for web, Consent Mode, and
Google Analytics together, your business is able to generate and use
first-party data. This lets you accurately measure your ad campaign’s
performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solution:
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solution:
Set up Google Analytics
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Google Analytics uses Google AI to surface customer
insights from your first-party data, so you can gain a
complete understanding of your customers and improve
your marketing ROI.
How it works
Using the first-party data you collect, Google
Analytics can create reports that give you customer
insights and build custom audiences.
How to get started
You’ll need admin access to your website and Google
Analytics. Also, bring a list of up to five audiences
and events that you’d like to set up.
Watch a tutorial
Learn how to get insights into your business by setting
up Google Analytics using Google Tag Manager. Watch this
Google Ads tutorial on YouTube to get started.
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Good work – you’re almost there
By using sitewide tagging, enhanced conversions for web, Consent Mode, and
Google Analytics together, your business is able to generate and use
first-party data. This lets you accurately measure your ad campaign’s
performance and drive results.
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
1. Set up Consent Mode
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Consent Mode lets you adjust how your site’s tags
behave based on the consent status of your users, so you
can recover lost conversions if consent for cookies
isn’t granted. This works with enhanced conversions to
give you a complete picture of your ad campaign’s
performance.
How it works
If a customer chooses not to consent to cookies,
Consent Mode recovers the conversion using modeling, so
you can measure conversions while respecting your user’s
consent choice.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Analytics. Also, check if you are
using a consent management platform, and if your consent
banner allows for cookie blocking.
Watch a tutorial
Learn how to implement Consent mode to build your
privacy-centric measurement strategy. Watch this Google
Ads tutorial on YouTube to get started.
2. Set up Google Analytics
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Google Analytics uses Google AI to surface customer
insights from your first-party data, so you can gain a
complete understanding of your customers and improve
your marketing ROI.
How it works
Using the first-party data you collect, Google
Analytics can create reports that give you customer
insights and build custom audiences.
How to get started
You’ll need admin access to your website and Google
Analytics. Also, bring a list of up to five audiences
and events that you’d like to set up.
Watch a tutorial
Learn how to get insights into your business by setting
up Google Analytics using Google Tag Manager. Watch this
Google Ads tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
Based on your results, you can take additional steps to improve your ad
campaign’s measurement accuracy and drive results. To do so, implement the
following solutions:
1. Start with sitewide tagging
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Tags lay the foundation for privacy-centric
measurement. They ensure more accurate conversion
tracking by specifying which interactions should be
counted as Google Ads conversions.
How it works
Sitewide tags place first-party cookies on your
website. When a customer converts, the tag can read
these cookies and record the conversion in your Google
Ads account.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
You’ll also need to turn on auto-tagging in your Google
Ads account.
Watch a tutorial
Learn how to make the most of your first-party data by
implementing a robust tagging infrastructure. Watch this
Google Ads Tutorial on YouTube to get started.
2. Enable enhanced conversions for web
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Enhanced conversions can improve the accuracy of your
conversion measurement by increasing the amount of
observable first-party data your Google tag can
collect.
How it works
When a customer converts, the first-party data you
collect is sent to Google in hashed form to be matched
with signed-in Google Accounts. That way, those
conversions can be attributed to ads in a
privacy-centric way.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
Also, you should perform a test conversion to confirm
that customer data is available on your conversion
page.
Watch a tutorial
Learn how to improve the accuracy of your conversion
measurement by implementing enhanced conversions for
web. Watch this Google Ads tutorial on YouTube to get
started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
Based on your results, you can take additional steps to improve your ad
campaign’s measurement accuracy and drive results. To do so, implement the
following solutions:
1. Start with sitewide tagging
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Tags lay the foundation for privacy-centric
measurement. They ensure more accurate conversion
tracking by specifying which interactions should be
counted as Google Ads conversions.
How it works
Sitewide tags place first-party cookies on your
website. When a customer converts, the tag can read
these cookies and record the conversion in your Google
Ads account.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
You’ll also need to turn on auto-tagging in your Google
Ads account.
Watch a tutorial
Learn how to make the most of your first-party data by
implementing a robust tagging infrastructure. Watch this
Google Ads Tutorial on YouTube to get started.
2. Enable enhanced conversions for web
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Enhanced conversions can improve the accuracy of your
conversion measurement by increasing the amount of
observable first-party data your Google tag can
collect.
How it works
When a customer converts, the first-party data you
collect is sent to Google in hashed form to be matched
with signed-in Google Accounts. That way, those
conversions can be attributed to ads in a
privacy-centric way.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
Also, you should perform a test conversion to confirm
that customer data is available on your conversion
page.
Watch a tutorial
Learn how to improve the accuracy of your conversion
measurement by implementing enhanced conversions for
web. Watch this Google Ads tutorial on YouTube to get
started.
3. Set up Consent Mode
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Consent Mode lets you adjust how your site’s tags
behave based on the consent status of your users, so you
can recover lost conversions if consent for cookies
isn’t granted. This works with enhanced conversions to
give you a complete picture of your ad campaign’s
performance.
How it works
If a customer chooses not to consent to cookies,
Consent Mode recovers the conversion using modeling, so
you can measure conversions while respecting your user’s
consent choice.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Analytics. Also, check if you are
using a consent management platform, and if your consent
banner allows for cookie blocking.
Watch a tutorial
Learn how to implement Consent mode to build your
privacy-centric measurement strategy. Watch this Google
Ads tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
By using sitewide tagging, enhanced conversions for web, Consent Mode, and
Google Analytics together, your business is able to generate and use
first-party data. This lets you accurately measure your ad campaign’s
performance and drive results.
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
Start with sitewide tagging
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Tags lay the foundation for privacy-centric
measurement. They ensure more accurate conversion
tracking by specifying which interactions should be
counted as Google Ads conversions.
How it works
Sitewide tags place first-party cookies on your
website. When a customer converts, the tag can read
these cookies and record the conversion in your Google
Ads account.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
You’ll also need to turn on auto-tagging in your Google
Ads account.
Watch a tutorial
Learn how to make the most of your first-party data by
implementing a robust tagging infrastructure. Watch this
Google Ads Tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
Based on your results, you can take additional steps to improve your ad
campaign’s measurement accuracy and drive results. To do so, implement the
following solutions:
1. Start with sitewide tagging
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Tags lay the foundation for privacy-centric
measurement. They ensure more accurate conversion
tracking by specifying which interactions should be
counted as Google Ads conversions.
How it works
Sitewide tags place first-party cookies on your
website. When a customer converts, the tag can read
these cookies and record the conversion in your Google
Ads account.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Tag Manager (if you use it).
You’ll also need to turn on auto-tagging in your Google
Ads account.
Watch a tutorial
Learn how to make the most of your first-party data by
implementing a robust tagging infrastructure. Watch this
Google Ads Tutorial on YouTube to get started.
2. Set up Consent Mode
How you benefit
How it works
How to get started
Watch a tutorial
How you benefit
Consent Mode lets you adjust how your site’s tags
behave based on the consent status of your users, so you
can recover lost conversions if consent for cookies
isn’t granted. This works with enhanced conversions to
give you a complete picture of your ad campaign’s
performance.
How it works
If a customer chooses not to consent to cookies,
Consent Mode recovers the conversion using modeling, so
you can measure conversions while respecting your user’s
consent choice.
How to get started
You’ll need admin access to your backend website,
Google Ads, and Google Analytics. Also, check if you are
using a consent management platform, and if your consent
banner allows for cookie blocking.
Watch a tutorial
Learn how to implement Consent mode to build your
privacy-centric measurement strategy. Watch this Google
Ads tutorial on YouTube to get started.
How Ads Privacy solutions work together
By working in sync to generate and use first-party data, these solutions allow
you to optimise ad performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords, ads,
ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey, and
uses Google AI to surface customer insights to help you improve your
marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy of
your conversions, and Consent Mode solves for unknowns if your customer
didn’t consent to cookies. Together, you get the most robust understanding
of your ad campaign’s performance.
A customer clicks on your ad
Sitewide tagging sets first-party cookies on your site to measure
engagement and observable conversions, so you can see which keywords,
ads, ad groups, and campaigns are driving customer activity.
They browse your website
Google Analytics gives you a complete view of the customer journey,
and uses Google AI to surface customer insights to help you improve
your marketing.
They make a purchase
Enhanced conversions for web fills in the gaps to improve the accuracy
of your conversions, and Consent Mode solves for unknowns if your
customer didn’t consent to cookies. Together, you get the most robust
understanding of your ad campaign’s performance.
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Your measurement strategy is right on track
Congratulations, you’ve implemented all of the recommended Google Ads
measurement solutions.
With sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics in place, you’re ready to take advantage of Google AI-powered ad solutions.
When you combine your business knowledge, strategy, and creativity with Google Ads AI, you unlock all kinds of additional opportunities. You can find new customers, maximize the results of your ad campaigns, and accelerate business growth.
With sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics in place, you’re ready to take advantage of Google AI-powered ad solutions.
When you combine your business knowledge, strategy, and creativity with Google Ads AI, you unlock all kinds of additional opportunities. You can find new customers, maximize the results of your ad campaigns, and accelerate business growth.
The value of Google AI for your business
AI can activate your first-party data at scale to identify valuable
customers and unlock new pockets of demand for your business.
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.