Get your custom measurement plan
Answer a few short questions about your Google Ads setup and we’ll recommend measurement solutions to power a privacy-first ad strategy. You’ll have the option to download your custom plan when you’re done.
![Blue Google Privacy shield featured in the center of a circle with ads moving around the circle showing the importance of a privacy-first ad strategy](https://www.gstatic.com/marketing-cms/assets/images/ads/b6/3a/c3d6d257494a96181738c3317324/screenshot-2024-07-03-at-6-28-07-pm.png=n-w1432-h1258)
Do you currently measure conversions on your website using sitewide tagging via Google Ads, Google Analytics, or Google Tag Manager?
Do you bid towards web conversions using Google Ads or Google Analytics?
Does your website collect first-party customer data like emails, phone numbers, or addresses upon conversion (such as purchase, lead, or sign-up)?
Do you have a Google Analytics account?
Is your Google Analytics account linked to your Google Ads account?
Do you operate your business in the European Economic Area or in the United Kingdom?
You do not need to be headquartered there. Learn about our EU user consent policy.
Do you use a consent banner to collect cookie consent from people visiting your website?
Have you already set up Consent Mode via the Google tag, Google Tag Manager, or a consent management platform to help your Google tag better understand user consent status?
Your measurement strategy is almost complete
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/ce/fc/b5f5adb94e6888b0f61cdb07400a/hero3.png=c-s1362)
Enable enhanced conversions for web
How you benefit
![Illustrations show how results can improve by increasing first-party data collection.](https://www.gstatic.com/marketing-cms/assets/images/ads/08/7c/f7cc78e949b5a86532e66fdf82ff/unnamed-2.png=n-w1509-h849)
How it works
![Illustrations show how collected first-party data is hashed so tracked conversions are privacy-safe.](https://www.gstatic.com/marketing-cms/assets/images/ads/6a/3d/76fc5f2a47f7891ac5d1dda856b8/unnamed-3.png=n-w1509-h849)
How to get started
![Illustrations show a sitewide tag, the Google Tag Manager, and a conversion being tracked.](https://www.gstatic.com/marketing-cms/assets/images/ads/f1/6d/4f9f465f4644b1ff62ce09950d17/unnamed-4.png=n-w1509-h849)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and enhanced conversions.](https://www.gstatic.com/marketing-cms/assets/images/ads/2d/ec/05a7696b4e4a95b9840ac361188c/unnamed-6.png=n-w1509-h849)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Good work – you’re almost there
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/8b/45/cd2b2d514d87bd328e6810d3f81a/hero2.png=c-s1362)
1. Enable enhanced conversions for web
How you benefit
![Illustrations show how results can improve by increasing first-party data collection.](https://www.gstatic.com/marketing-cms/assets/images/ads/08/7c/f7cc78e949b5a86532e66fdf82ff/unnamed-2.png=n-w1509-h849)
How it works
![Illustrations show how collected first-party data is hashed so tracked conversions are privacy-safe.](https://www.gstatic.com/marketing-cms/assets/images/ads/6a/3d/76fc5f2a47f7891ac5d1dda856b8/unnamed-3.png=n-w1509-h849)
How to get started
![Illustrations show a sitewide tag, the Google Tag Manager, and a conversion being tracked.](https://www.gstatic.com/marketing-cms/assets/images/ads/f1/6d/4f9f465f4644b1ff62ce09950d17/unnamed-4.png=n-w1509-h849)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and enhanced conversions.](https://www.gstatic.com/marketing-cms/assets/images/ads/2d/ec/05a7696b4e4a95b9840ac361188c/unnamed-6.png=n-w1509-h849)
2. Set up Consent Mode
How you benefit
![Illustrations show a window of a user’s cookies consent status and how site tags behave when access is granted.](https://www.gstatic.com/marketing-cms/assets/images/ads/84/88/2123f46f477eaac82f03440a3a64/unnamed-10.png=n-w512-h288)
How it works
![Illustrations show consent mode changing and how the backend works around it by modeling conversions instead.](https://www.gstatic.com/marketing-cms/assets/images/ads/1e/0d/dc6bd67d4dc59c746227d19cf2ba/unnamed-11.png=n-w512-h288)
How to get started
![Illustrations show a Google Ads account and a graph chart from Google Analytics 4.](https://www.gstatic.com/marketing-cms/assets/images/ads/17/1e/f32f7df54f25b7d5eee59a7f47db/unnamed-12.png=n-w512-h288)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a privacy shield.](https://www.gstatic.com/marketing-cms/assets/images/ads/69/38/f9480dea417589d04797b68df899/unnamed-13.png=n-w512-h288)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Good work – you’re almost there
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/8b/45/cd2b2d514d87bd328e6810d3f81a/hero2.png=c-s1362)
1. Enable enhanced conversions for web
How you benefit
![Illustrations show how results can improve by increasing first-party data collection.](https://www.gstatic.com/marketing-cms/assets/images/ads/08/7c/f7cc78e949b5a86532e66fdf82ff/unnamed-2.png=n-w1509-h849)
How it works
![Illustrations show how collected first-party data is hashed so tracked conversions are privacy-safe.](https://www.gstatic.com/marketing-cms/assets/images/ads/6a/3d/76fc5f2a47f7891ac5d1dda856b8/unnamed-3.png=n-w1509-h849)
How to get started
![Illustrations show a sitewide tag, the Google Tag Manager, and a conversion being tracked.](https://www.gstatic.com/marketing-cms/assets/images/ads/f1/6d/4f9f465f4644b1ff62ce09950d17/unnamed-4.png=n-w1509-h849)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and enhanced conversions.](https://www.gstatic.com/marketing-cms/assets/images/ads/2d/ec/05a7696b4e4a95b9840ac361188c/unnamed-6.png=n-w1509-h849)
2. Set up Google Analytics
How you benefit
![Google Analytics 4 uses Google AI to surface customer insights from your first-party data, so you can gain a complete understanding of your customers and improve your marketing ROI.](https://www.gstatic.com/marketing-cms/assets/images/ads/f8/80/08603a5441aa9eca5a5ddceec331/unnamed-14.png=n-w512-h288)
How it works
![How it works](https://www.gstatic.com/marketing-cms/assets/images/ads/95/cb/30bb380644c3a4783f50690894ed/unnamed-15.png=n-w512-h288)
How to get started
![How to get started](https://www.gstatic.com/marketing-cms/assets/images/ads/30/df/fb4fc3ce4de1b2d1aa58b19f5acc/unnamed-16.png=n-w512-h288)
Watch a tutorial
![Watch a tutorial](https://www.gstatic.com/marketing-cms/assets/images/ads/65/15/677b676f4cafa3badf4075963478/unnamed-17.png=n-w512-h288)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/05/b1/6a4d330f41ddb8314f27dc5d20b1/hero1.png=c-s1362)
1. Enable enhanced conversions for web
How you benefit
![Illustrations show how results can improve by increasing first-party data collection.](https://www.gstatic.com/marketing-cms/assets/images/ads/08/7c/f7cc78e949b5a86532e66fdf82ff/unnamed-2.png=n-w1509-h849)
How it works
![Illustrations show how collected first-party data is hashed so tracked conversions are privacy-safe.](https://www.gstatic.com/marketing-cms/assets/images/ads/6a/3d/76fc5f2a47f7891ac5d1dda856b8/unnamed-3.png=n-w1509-h849)
How to get started
![Illustrations show a sitewide tag, the Google Tag Manager, and a conversion being tracked.](https://www.gstatic.com/marketing-cms/assets/images/ads/f1/6d/4f9f465f4644b1ff62ce09950d17/unnamed-4.png=n-w1509-h849)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and enhanced conversions.](https://www.gstatic.com/marketing-cms/assets/images/ads/2d/ec/05a7696b4e4a95b9840ac361188c/unnamed-6.png=n-w1509-h849)
2. Set up Consent Mode
How you benefit
![Illustrations show a window of a user’s cookies consent status and how site tags behave when access is granted.](https://www.gstatic.com/marketing-cms/assets/images/ads/84/88/2123f46f477eaac82f03440a3a64/unnamed-10.png=n-w512-h288)
How it works
![Illustrations show consent mode changing and how the backend works around it by modeling conversions instead.](https://www.gstatic.com/marketing-cms/assets/images/ads/1e/0d/dc6bd67d4dc59c746227d19cf2ba/unnamed-11.png=n-w512-h288)
How to get started
![Illustrations show a Google Ads account and a graph chart from Google Analytics 4.](https://www.gstatic.com/marketing-cms/assets/images/ads/17/1e/f32f7df54f25b7d5eee59a7f47db/unnamed-12.png=n-w512-h288)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a privacy shield.](https://www.gstatic.com/marketing-cms/assets/images/ads/69/38/f9480dea417589d04797b68df899/unnamed-13.png=n-w512-h288)
3. Set up Google Analytics
How you benefit
![Google Analytics 4 uses Google AI to surface customer insights from your first-party data, so you can gain a complete understanding of your customers and improve your marketing ROI.](https://www.gstatic.com/marketing-cms/assets/images/ads/f8/80/08603a5441aa9eca5a5ddceec331/unnamed-14.png=n-w512-h288)
How it works
![How it works](https://www.gstatic.com/marketing-cms/assets/images/ads/95/cb/30bb380644c3a4783f50690894ed/unnamed-15.png=n-w512-h288)
How to get started
![How to get started](https://www.gstatic.com/marketing-cms/assets/images/ads/30/df/fb4fc3ce4de1b2d1aa58b19f5acc/unnamed-16.png=n-w512-h288)
Watch a tutorial
![Watch a tutorial](https://www.gstatic.com/marketing-cms/assets/images/ads/65/15/677b676f4cafa3badf4075963478/unnamed-17.png=n-w512-h288)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Your measurement strategy is almost complete
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/ce/fc/b5f5adb94e6888b0f61cdb07400a/hero3.png=c-s1362)
Set up Consent Mode
How you benefit
![Illustrations show a window of a user’s cookies consent status and how site tags behave when access is granted.](https://www.gstatic.com/marketing-cms/assets/images/ads/84/88/2123f46f477eaac82f03440a3a64/unnamed-10.png=n-w512-h288)
How it works
![Illustrations show consent mode changing and how the backend works around it by modeling conversions instead.](https://www.gstatic.com/marketing-cms/assets/images/ads/1e/0d/dc6bd67d4dc59c746227d19cf2ba/unnamed-11.png=n-w512-h288)
How to get started
![Illustrations show a Google Ads account and a graph chart from Google Analytics 4.](https://www.gstatic.com/marketing-cms/assets/images/ads/17/1e/f32f7df54f25b7d5eee59a7f47db/unnamed-12.png=n-w512-h288)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a privacy shield.](https://www.gstatic.com/marketing-cms/assets/images/ads/69/38/f9480dea417589d04797b68df899/unnamed-13.png=n-w512-h288)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Your measurement strategy is almost complete
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solution:
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/ce/fc/b5f5adb94e6888b0f61cdb07400a/hero3.png=c-s1362)
Set up Google Analytics
How you benefit
![Google Analytics 4 uses Google AI to surface customer insights from your first-party data, so you can gain a complete understanding of your customers and improve your marketing ROI.](https://www.gstatic.com/marketing-cms/assets/images/ads/f8/80/08603a5441aa9eca5a5ddceec331/unnamed-14.png=n-w512-h288)
How it works
![How it works](https://www.gstatic.com/marketing-cms/assets/images/ads/95/cb/30bb380644c3a4783f50690894ed/unnamed-15.png=n-w512-h288)
How to get started
![How to get started](https://www.gstatic.com/marketing-cms/assets/images/ads/30/df/fb4fc3ce4de1b2d1aa58b19f5acc/unnamed-16.png=n-w512-h288)
Watch a tutorial
![Watch a tutorial](https://www.gstatic.com/marketing-cms/assets/images/ads/65/15/677b676f4cafa3badf4075963478/unnamed-17.png=n-w512-h288)
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Good work – you’re almost there
Based on your results, you can take additional steps to improve your privacy-first ad strategy by implementing the following solutions:
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/8b/45/cd2b2d514d87bd328e6810d3f81a/hero2.png=c-s1362)
1. Set up Consent Mode
How you benefit
![Illustrations show a window of a user’s cookies consent status and how site tags behave when access is granted.](https://www.gstatic.com/marketing-cms/assets/images/ads/84/88/2123f46f477eaac82f03440a3a64/unnamed-10.png=n-w512-h288)
How it works
![Illustrations show consent mode changing and how the backend works around it by modeling conversions instead.](https://www.gstatic.com/marketing-cms/assets/images/ads/1e/0d/dc6bd67d4dc59c746227d19cf2ba/unnamed-11.png=n-w512-h288)
How to get started
![Illustrations show a Google Ads account and a graph chart from Google Analytics 4.](https://www.gstatic.com/marketing-cms/assets/images/ads/17/1e/f32f7df54f25b7d5eee59a7f47db/unnamed-12.png=n-w512-h288)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a privacy shield.](https://www.gstatic.com/marketing-cms/assets/images/ads/69/38/f9480dea417589d04797b68df899/unnamed-13.png=n-w512-h288)
2. Set up Google Analytics
How you benefit
![Google Analytics 4 uses Google AI to surface customer insights from your first-party data, so you can gain a complete understanding of your customers and improve your marketing ROI.](https://www.gstatic.com/marketing-cms/assets/images/ads/f8/80/08603a5441aa9eca5a5ddceec331/unnamed-14.png=n-w512-h288)
How it works
![How it works](https://www.gstatic.com/marketing-cms/assets/images/ads/95/cb/30bb380644c3a4783f50690894ed/unnamed-15.png=n-w512-h288)
How to get started
![How to get started](https://www.gstatic.com/marketing-cms/assets/images/ads/30/df/fb4fc3ce4de1b2d1aa58b19f5acc/unnamed-16.png=n-w512-h288)
Watch a tutorial
![Watch a tutorial](https://www.gstatic.com/marketing-cms/assets/images/ads/65/15/677b676f4cafa3badf4075963478/unnamed-17.png=n-w512-h288)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/05/b1/6a4d330f41ddb8314f27dc5d20b1/hero1.png=c-s1362)
1. Start with sitewide tagging
How you benefit
![Illustrations show a how a sitewide tag can be attached to an ad in your campaign.](https://www.gstatic.com/marketing-cms/assets/images/ads/ca/96/a6c628634896b099f4fa2727428e/unnamed-18.png=n-w512-h289)
How it works
![illustrations show how a sitewide tag places first party cookies across your website.](https://www.gstatic.com/marketing-cms/assets/images/ads/47/b7/dfd3a15f479588fb8e4bbfb87546/unnamed-19.png=n-w512-h289)
How to get started
![illustrations show auto tagging turned on in your Google Tag Manager in your Google ads Account.](https://www.gstatic.com/marketing-cms/assets/images/ads/b2/7d/3a987787493ea5861c451c14dca0/unnamed-20.png=n-w512-h289)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a sitewide tag.](https://www.gstatic.com/marketing-cms/assets/images/ads/70/2c/bb728431439fa90f344b7f4e5227/unnamed-21.png=n-w512-h289)
2. Enable enhanced conversions for web
How you benefit
![Illustrations show how results can improve by increasing first-party data collection.](https://www.gstatic.com/marketing-cms/assets/images/ads/08/7c/f7cc78e949b5a86532e66fdf82ff/unnamed-2.png=n-w1509-h849)
How it works
![Illustrations show how collected first-party data is hashed so tracked conversions are privacy-safe.](https://www.gstatic.com/marketing-cms/assets/images/ads/6a/3d/76fc5f2a47f7891ac5d1dda856b8/unnamed-3.png=n-w1509-h849)
How to get started
![Illustrations show a sitewide tag, the Google Tag Manager, and a conversion being tracked.](https://www.gstatic.com/marketing-cms/assets/images/ads/f1/6d/4f9f465f4644b1ff62ce09950d17/unnamed-4.png=n-w1509-h849)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and enhanced conversions.](https://www.gstatic.com/marketing-cms/assets/images/ads/2d/ec/05a7696b4e4a95b9840ac361188c/unnamed-6.png=n-w1509-h849)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/05/b1/6a4d330f41ddb8314f27dc5d20b1/hero1.png=c-s1362)
1. Start with sitewide tagging
How you benefit
![Illustrations show a how a sitewide tag can be attached to an ad in your campaign.](https://www.gstatic.com/marketing-cms/assets/images/ads/ca/96/a6c628634896b099f4fa2727428e/unnamed-18.png=n-w512-h289)
How it works
![illustrations show how a sitewide tag places first party cookies across your website.](https://www.gstatic.com/marketing-cms/assets/images/ads/47/b7/dfd3a15f479588fb8e4bbfb87546/unnamed-19.png=n-w512-h289)
How to get started
![illustrations show auto tagging turned on in your Google Tag Manager in your Google ads Account.](https://www.gstatic.com/marketing-cms/assets/images/ads/b2/7d/3a987787493ea5861c451c14dca0/unnamed-20.png=n-w512-h289)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a sitewide tag.](https://www.gstatic.com/marketing-cms/assets/images/ads/70/2c/bb728431439fa90f344b7f4e5227/unnamed-21.png=n-w512-h289)
2. Enable enhanced conversions for web
How you benefit
![Illustrations show how results can improve by increasing first-party data collection.](https://www.gstatic.com/marketing-cms/assets/images/ads/08/7c/f7cc78e949b5a86532e66fdf82ff/unnamed-2.png=n-w1509-h849)
How it works
![Illustrations show how collected first-party data is hashed so tracked conversions are privacy-safe.](https://www.gstatic.com/marketing-cms/assets/images/ads/6a/3d/76fc5f2a47f7891ac5d1dda856b8/unnamed-3.png=n-w1509-h849)
How to get started
![Illustrations show a sitewide tag, the Google Tag Manager, and a conversion being tracked.](https://www.gstatic.com/marketing-cms/assets/images/ads/f1/6d/4f9f465f4644b1ff62ce09950d17/unnamed-4.png=n-w1509-h849)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and enhanced conversions.](https://www.gstatic.com/marketing-cms/assets/images/ads/2d/ec/05a7696b4e4a95b9840ac361188c/unnamed-6.png=n-w1509-h849)
3. Set up Consent Mode
How you benefit
![Illustrations show a window of a user’s cookies consent status and how site tags behave when access is granted.](https://www.gstatic.com/marketing-cms/assets/images/ads/84/88/2123f46f477eaac82f03440a3a64/unnamed-10.png=n-w512-h288)
How it works
![Illustrations show consent mode changing and how the backend works around it by modeling conversions instead.](https://www.gstatic.com/marketing-cms/assets/images/ads/1e/0d/dc6bd67d4dc59c746227d19cf2ba/unnamed-11.png=n-w512-h288)
How to get started
![Illustrations show a Google Ads account and a graph chart from Google Analytics 4.](https://www.gstatic.com/marketing-cms/assets/images/ads/17/1e/f32f7df54f25b7d5eee59a7f47db/unnamed-12.png=n-w512-h288)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a privacy shield.](https://www.gstatic.com/marketing-cms/assets/images/ads/69/38/f9480dea417589d04797b68df899/unnamed-13.png=n-w512-h288)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
Based on your results, you can take additional steps to improve your privacy by implementing the following solution:
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/05/b1/6a4d330f41ddb8314f27dc5d20b1/hero1.png=c-s1362)
Start with sitewide tagging
How you benefit
![Illustrations show a how a sitewide tag can be attached to an ad in your campaign.](https://www.gstatic.com/marketing-cms/assets/images/ads/ca/96/a6c628634896b099f4fa2727428e/unnamed-18.png=n-w512-h289)
How it works
![illustrations show how a sitewide tag places first party cookies across your website.](https://www.gstatic.com/marketing-cms/assets/images/ads/47/b7/dfd3a15f479588fb8e4bbfb87546/unnamed-19.png=n-w512-h289)
How to get started
![illustrations show auto tagging turned on in your Google Tag Manager in your Google ads Account.](https://www.gstatic.com/marketing-cms/assets/images/ads/b2/7d/3a987787493ea5861c451c14dca0/unnamed-20.png=n-w512-h289)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a sitewide tag.](https://www.gstatic.com/marketing-cms/assets/images/ads/70/2c/bb728431439fa90f344b7f4e5227/unnamed-21.png=n-w512-h289)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Here’s your custom plan to improve your measurement strategy
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/05/b1/6a4d330f41ddb8314f27dc5d20b1/hero1.png=c-s1362)
1. Start with sitewide tagging
How you benefit
![Illustrations show a how a sitewide tag can be attached to an ad in your campaign.](https://www.gstatic.com/marketing-cms/assets/images/ads/ca/96/a6c628634896b099f4fa2727428e/unnamed-18.png=n-w512-h289)
How it works
![illustrations show how a sitewide tag places first party cookies across your website.](https://www.gstatic.com/marketing-cms/assets/images/ads/47/b7/dfd3a15f479588fb8e4bbfb87546/unnamed-19.png=n-w512-h289)
How to get started
![illustrations show auto tagging turned on in your Google Tag Manager in your Google ads Account.](https://www.gstatic.com/marketing-cms/assets/images/ads/b2/7d/3a987787493ea5861c451c14dca0/unnamed-20.png=n-w512-h289)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a sitewide tag.](https://www.gstatic.com/marketing-cms/assets/images/ads/70/2c/bb728431439fa90f344b7f4e5227/unnamed-21.png=n-w512-h289)
2. Set up Consent Mode
How you benefit
![Illustrations show a window of a user’s cookies consent status and how site tags behave when access is granted.](https://www.gstatic.com/marketing-cms/assets/images/ads/84/88/2123f46f477eaac82f03440a3a64/unnamed-10.png=n-w512-h288)
How it works
![Illustrations show consent mode changing and how the backend works around it by modeling conversions instead.](https://www.gstatic.com/marketing-cms/assets/images/ads/1e/0d/dc6bd67d4dc59c746227d19cf2ba/unnamed-11.png=n-w512-h288)
How to get started
![Illustrations show a Google Ads account and a graph chart from Google Analytics 4.](https://www.gstatic.com/marketing-cms/assets/images/ads/17/1e/f32f7df54f25b7d5eee59a7f47db/unnamed-12.png=n-w512-h288)
Watch a tutorial
![Three illustrated icons represent a person learning, a video, and a privacy shield.](https://www.gstatic.com/marketing-cms/assets/images/ads/69/38/f9480dea417589d04797b68df899/unnamed-13.png=n-w512-h288)
How Ads Privacy solutions work together
![Illustration shows the first step of the customer journey where a sitewide tag is measuring customer engagement online.](https://www.gstatic.com/marketing-cms/assets/images/ads/3d/ed/68367dfd49f391e0c9a22aee5714/unnamed-7.png=n-w1509-h1503)
![Illustration shows the second step of the customer journey where Google Analytics 4 gives you clear metrics and insights.](https://www.gstatic.com/marketing-cms/assets/images/ads/71/7a/5a322f7f4b5a8c7a2357884fa304/unnamed-8.png=n-w1509-h1503)
![Illustration shows the third step of the customer journey where enhanced conversions kick in post purchase.](https://www.gstatic.com/marketing-cms/assets/images/ads/d4/91/ce5a1ac7476a8c940d3b1772b6a5/unnamed-9.png=n-w1509-h1503)
1 / 3
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.
Your measurement strategy is right on track
With sitewide tagging, enhanced conversions for web, Consent Mode, and Google Analytics in place, you’re ready to take advantage of Google AI-powered ad solutions.
When you combine your business knowledge, strategy, and creativity with Google Ads AI, you unlock all kinds of additional opportunities. You can find new customers, maximize the results of your ad campaigns, and accelerate business growth.
![Privacy ranking shown in an odometer style gauge.](https://www.gstatic.com/marketing-cms/assets/images/ads/18/bd/953b918746d88903db30f8e3c093/hero4.png=c-s1362)
The value of Google AI for your business
![The value of Google AI for your business](https://www.gstatic.com/marketing-cms/assets/images/ads/55/e0/ab4612e84b9984864730fa445c2a/unnamed-22.png=n-w512-h340)
Get a copy of your plan and links to helpful resources
If you work with an agency, use your measurement plan results to guide your first-party data strategy and to implement privacy-first measurement for your business.
The output does not constitute legal advice and should never be positioned as a
measurement recommendation.
The customer should seek their own legal
advice with any questions about how to comply with legal obligations.