Drive ad performance in a privacy-first world
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Making ads useful, relevant, and more secure
Learn more about our commitment to privacy
The changing digital ads ecosystem
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Consumer expectations
People want to be in control of their data and expect it to stay secure, private, and unexploited. -
Regulations
Lawmakers around the world are putting comprehensive data privacy laws in place to give control to internet users and to protect user data. -
Platform changes
Browsers and mobile operating systems like iOS and Android are shifting away from tracking people across sites and apps by restricting third-party cookies and identifiers.
Key regulations where you are
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These changes could impact ad performance
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85% of Australian Internet users surveyed agree that their online privacy is important to them.
Source: Google/IPSOS, APAC Consumer Expectations: Understanding Data Privacy Ethics for Effective Marketing, Australia, n=1500, Internet users, January-March 2022
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