Deliver better results with automated bidding
With billions of searches per day on Google, you can make sure you set the
right bid and ensure that potential customers see your ad.
Summer shoes
Performance
Conversions
Footwear Sale
example-business.com
$68
Set the right bids with Smart Bidding
Reach your audience at the right moment
Smart Bidding offers true auction-time optimisation. It
sets bids for each individual auction, not just a few
times a day. This allows you to tailor bids to each user’s
unique search.
Food Delivery
Food take away
Food to go
$
$$
Increase conversions with billions of combinations of signals
Instead of a few basic adjustments, Smart Bidding
evaluates all the relevant contextual factors. This
includes things like the search query, device, browser,
language and time of day.
Bid towards conversion values to maximise your ROI
Not all conversions are equal – some are worth more than
others. Measuring conversion values and then bidding
towards them helps you find more valuable customers.
Bid for online and in-store sales
Maximise total sales, whether they happen online or in
your shops. You can measure and optimise for shop visits
or shop sales driven by your online ads.
Grow your business with Google Ads
-
Nespresso boosts direct-to-consumer revenue by leveraging AI-powered Search campaigns
25% increase in purchases -
Paycor finds new growth paths among mid-market businesses using Google solutions
105% increase in revenue -
loveholidays earns more profit using Smart Bidding compared to its own solution
57% more profit
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with Smart Bidding
Automated bidding can help you deliver better performance and save time. Tap
into these modules to learn how these bid strategies can help you reach your
business goals.
Optimise your bids and budgets
More than 80% of Google advertisers are using automated bidding.
Bid towards what matters most
Learn more about Smart Bidding
Have a look at this collection of resources to find thought leadership, tips and
best practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the
cards below to explore more related campaigns and helpful tools.
-
Learn moreConversion Measurement
Prioritise privacy while measuring which ads drive customers to make purchases online or in-store, sign contracts and more. -
Learn moreInsights Page
Grow your business with insights and trends that are tailored to your business. -
Learn moreExperiments Page
The Experiments page in Google Ads can help you create, manage and optimise your experiments in one place.