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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Find people who will love your app

App campaigns help you promote your app. Reach more people who are interested in apps like yours on Google Search, YouTube, Play and more.
Start now
Ad example showing gaming ad on Google Play

Promote your app across Google - all
from a single campaign

Reach
Retain
Optimise

Reach

Find the users most likely to convert

We’ll make it easy to promote your app at scale across Google’s largest properties and millions of partner sites and apps.
Ad example showing gaming ad

Retain

Keep your most valuable users engaged

Simply input your target audiences, budget, creative and actions that you’d like your users to take. App campaigns will use machine learning to automatically re-engage the right existing users.
UI showing the goal selector

Optimise

Boost your success

Enable better performance when using Google Analytics for Firebase for measurement and bidding. You’ll unlock reporting tools and privacy-first conversion data to optimise your campaign.
Graph showing clicks and conversion rate

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

How to get started

App campaigns are easy to manage and set up in a few simple steps.
Get started
Tell us your goals
Choose your campaign objectives – like driving mobile app installs or in-app actions – and we’ll get your ad in front of the right people.
Choose your budget
Set your target bids and max. daily budget and adjust them whenever you like.
Create your app ad
We’ll assemble your ad for you using your app information and text, images and videos that you provide. Plus, we’ll ensure your creative is optimised for the best response across different Google properties.

Learn more about App Campaigns

Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

How to grow your apps business faster with Google Ads

Learn more about App campaigns

How conversion modelling improves your marketing with new sources of measurement data

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A text ad for a bank

    Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.
    Learn more
  • An ad for a travel company

    Performance Max

    Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
    Learn more
  • A diverse group of young friends talking and having fun at urban skate park.

    Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
    Learn more
Start now