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Create a plan for your advertising budget and drive business growth

Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.

UI shows graph of conversions over cost

Plan
Forecast
Grow

Plan

UI showing a conversion plan comparison graph

Plan your budget more effectively

Create a plan to help determine the right advertising budget for your campaigns so you can achieve your business goals.

UI showing a conversion plan comparison graph

Forecast

UI showing a 3-month forecast and a seasonality impact selector

Anticipate campaign performance

See how adjusting your advertising budget or campaign settings may impact performance metrics like clicks, conversions and cost-per-action.

UI showing a 3-month forecast and a seasonality impact selector

Grow

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Discover new opportunities

Review relevant suggestions that can help you meet your business goals. For example, adding new keywords to capture new search opportunities.

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A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with Performance Planner

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

  • Create a plan

    Select the campaigns that you'd like to include in your plan. It's recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns.

  • View forecast

    The forecast graph shows how changes to your overall spend could affect the performance of all the campaigns that you selected for your plan.

  • Review and implement your plan

    You can plan your monthly and quarterly budgets to make sure that you're getting the most out of your campaigns.