Jump to content
Keyword Planner UI shows 'sandals' and 'bathing suits' selected to appear in searches for 'summer apparel'.

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

Keyword Planner UI shows 'sandals' and 'bathing suits' selected to appear in searches for 'summer apparel'.

Discover
Research
Estimate
Plan

Discover

Keyword Planner UI suggesting “clothing shop” and “fashion retailer”.

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Keyword Planner UI suggesting “clothing shop” and “fashion retailer”.

Research

A bar graph showing keyword search volume for “retail clothing”.

Analyse keywords

Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.

A bar graph showing keyword search volume for “retail clothing”.

Estimate

Keyword Planner UI showing a suggested bid price for “clothing shop”.

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Keyword Planner UI showing a suggested bid price for “clothing shop”.

Plan

Keyword Planner UI showing competition comparison for “clothing shop” and “fashion retailer”.

Make your plan

Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.

Keyword Planner UI showing competition comparison for “clothing shop” and “fashion retailer”.
A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads Expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads Expert

Get started with Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

  • Create a keyword plan

    Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking “Discover new keywords” or uploading existing keywords.

  • Understand your keyword forecast

    Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.

  • Create a campaign based on your plan

    You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting “Keyword Planner” in the tools menu.