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An example ad for a ‘modern furniture’ search and resulting ad

Be just a Google Search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action.

An example ad for a ‘modern furniture’ search and resulting ad

Reach the right people with search ads

Keywords
Bids
Ads

Keywords

A mobile search for “modern furniture”.

Reach people searching for your business

People are constantly turning to Google Search for answers – what to do, where to go, what to buy and how to do things. Your keywords help you show up when people search for what you offer.

A mobile search for “modern furniture”.

Bids

A graph showing performance over time

Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.

A graph showing performance over time

Ads

An ad for Modern Design & Co shows up during a “modern furniture” search.

Highlight your products and services

Connect with potential customers in the moments that matter. With search ads, you can customise your message and showcase what you have to offer as people search on Google.

An ad for Modern Design & Co shows up during a “modern furniture” search.

Grow your business with Google Ads

  • A dog eats its customised dog food order from Tails.com.

    How tails.com embraces automation to connect with new customers on Search

    182% increase in trial sign-ups and 258% increase in clicks

  • A doctor checks the heartbeat of a patient.

    HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

    40% growth in conversions and 40% growth in revenue

  • A bottle of Acqua Di Gio perfume next to a lime.

    Armani beauty increases conversions with responsive search ads

    61% increase in click-through rate and 11% increase in on-site conversion rate

A friendly Google Ads expert smiles at the camera, surrounded by chat boxes.

Partner with a Google Ads expert to get help setting up your first campaign

  • Get one-on-one guidance and personalised recommendations
  • Get help tailoring your budget and media plan
  • Get help selecting the right keywords
Contact an Ads expert

Get started with search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with search ads.

  • Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms that people are searching for. To make the most out of Google’s machine learning, use broad-match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximise ROI and save time.

  • Show the right message with responsive search ads

    Using the power of Google's machine learning, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.