Test with ease and confidence

The Experiments tool can help you create, manage, and optimize your experiments in one place.

Improve

Analyze

Optimize

Improve

Test different ad campaign settings and new features in a safe environment, helping you drive better results for your business.

Understand how your experiment is performing in comparison to the original campaign, so you can make more informed decisions.

To ensure your experiment stays valid, we’ll automatically update your experiment with any changes you make in your original campaigns.

Fiverr uses experiments to save time

3 hours saved a week per marketer
UnionBank uses experiments to gains incremental traffic

+266% click-through rate
Canva increases conversions with experiments

+60% in conversions

Fiverr uses experiments to save time

3 hours saved a week per marketer
UnionBank uses experiments to gains incremental traffic

+266% click-through rate
Canva increases conversions with experiments

+60% in conversions

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Set up your experiment

Choose the original ad campaign you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.
Pick up to two goals to measure

This is how you’ll measure success for your experiment. You’ll also see these metrics in the campaign report.
Schedule your experiment

Select your desired start and duration for the experiment. Once your experiment is scheduled, be sure to monitor your experiment regularly.

Set up your experiment

Choose the original ad campaign you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.
Pick up to two goals to measure

This is how you’ll measure success for your experiment. You’ll also see these metrics in the campaign report.
Schedule your experiment

Select your desired start and duration for the experiment. Once your experiment is scheduled, be sure to monitor your experiment regularly.