Ad Conversion Measurement and Bidding

Understand how your campaigns are performing with privacy-safe conversion measurement. Then optimize campaigns using tools like Smart Bidding, which uses Google’s AI to help you reach your business goals.

Start now

Man drinking a cup of coffee and browsing on his laptop

First-Party Data

Conversion Modelling

Smart Bidding

Shop Goals

First-Party Data

Illustration showing privacy and password settings on computer

Build a strong first-party data strategy

Investing in first-party data can help put your customers’ privacy needs first, strengthen your measurement and drive performance.

Conversion Modelling

Illustration showing incoming information resulting in line graph

Unlock insights and drive results

Powered by Google’s AI and integrated into your reporting and optimisation, conversion modeling provides more complete, privacy-safe measurement and improved results.

Smart Bidding

UI showing increasing conversions and increasing spend

Deliver better performance

Ensure that you have robust and accurate measurement practices and take advantage of auction-time ad bidding, which uses billions of combinations of signals to reach your performance goals.

Shop Goals

Illustration of a storefront and graph of online versus offline sales

Drive shop sales with your online ads

Measure the impact that your online ads have on visits or sales in your shop. Smart Bidding helps you act on this data to grow total sales, whether they happen online or in-store.

Discover other solutions that can help your business

Google Ads’ solutions can help you achieve your goals with smarter campaigns, measurement and insights. Learn more about setting goals for your chosen marketing objective.

A Google Ads customer chats with a helpful Google Ads Expert

Partner with a Google Ads expert to set up your first campaign

We’ll get you up to speed on the latest platform updates
We’ll design a media plan that makes the most of your budget
We’ll help you launch your first campaign with hands-on guidance

Start now

Get started with conversion measurement and Smart Bidding

Setting up your conversion measurement and automated bidding practices is the foundation for success in performance advertising. Tap into these modules to learn how to get started.

Measure the actions that matter to you

Accurate measurement is built on tagging, which ties conversions to your campaigns. For a complete view of the customer journey, you can also import offline conversions from your CRM, and measure store visits or sales.
Enable enhanced conversions for web and leads

Enhanced conversions enable tags to measure conversions in a privacy-safe way using first-party, user-provided data both for online conversions and for converted leads imported from your CRM.
Choose a Smart Bidding strategy to meet your goals

Once you’re measuring ad conversions and conversion value, Smart Bidding can help you set bids to maximise your conversions or conversion values. You can also set a target CPA or target ROAS to meet your efficiency goals.

Get started

UI of increasing conversions and shop visits

Measure the actions that matter to you

Accurate measurement is built on tagging, which ties conversions to your campaigns. For a complete view of the customer journey, you can also import offline conversions from your CRM, and measure store visits or sales.
Enable enhanced conversions for web and leads

Enhanced conversions enable tags to measure conversions in a privacy-safe way using first-party, user-provided data both for online conversions and for converted leads imported from your CRM.
Choose a Smart Bidding strategy to meet your goals

Once you’re measuring ad conversions and conversion value, Smart Bidding can help you set bids to maximise your conversions or conversion values. You can also set a target CPA or target ROAS to meet your efficiency goals.