How Bose increased holiday e-commerce sales by 81% with Search and Shopping automation
Bose drove an 81% increase in e-commerce sales and a 35% increase in revenue by de-siloing budgets.
Work together with Google’s AI-powered ad solutions to find new customers, unlock additional performance opportunities, and accelerate your business growth.
Bose drove an 81% increase in e-commerce sales and a 35% increase in revenue by de-siloing budgets.
Compared to phrase, broad match generated 59% more new customers, while cost per acquired customer was reduced by an average of 27%.
Conversions from generic campaigns nearly tripled - leading to an all-time high in trial sign-ups, thanks to AI-powered ad solutions
Google Ads’ solutions can help you achieve your goals with campaigns that help you find customers across all of Google, accurate measurement, and actionable insights about your performance. Learn more about setting goals for your chosen marketing objective.
In the words of world-class marketers themselves.
“A lot of organisations think automation leads to savings, but the goal of automation is to release the human from the robot and create capacity for thought.” Doug Rozen — CEO of Dentsu Media Americas
“Automation is all about unlocking the power of predicted conversion rates, which simply means treating people the way they should be treated: as individuals with unique preferences, tastes and desires.” Patrick Gilbert, COO, AdVenture Media
Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.