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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Multiply your results with Performance Max

Work together with Google’s AI to drive better results across all of Google’s advertising channels and inventory from a single campaign.

A young man uses a laptop. He’s encircled by the logos of Google products.

Google’s AI is your business multiplier

Reach
Results
Insights
Your input

Reach

Illustration of three people connected by a circle, around the Google Ads logo.

Multiply your customer connections

Reach more converting customers across Search, YouTube, Display, Discover, Gmail and Maps. Market at the speed of today’s consumers and meet them where they are, no matter how unpredictable they are.

Illustration of three people connected by a circle, around the Google Ads logo.

Results

A Google Ads dashboard UI chart projects conversions based on budget.
Conversions
+14%
$
$$

Multiply your results

Get more from your budget by capturing the highest-ROI conversion opportunities across channels. Unlock new customer segments and pockets of demand to drive growth.

A Google Ads dashboard UI chart projects conversions based on budget.
Conversions
+14%
$
$$

Insights

UI chart compares site visitors to video viewers.

Multiply your insights

Combine your knowledge with Google’s consumer insights to stay on top of fast-changing customer needs and trends as they happen. In return, get more insights and recommendations to inform your strategy.

UI chart compares site visitors to video viewers.

Your input

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Multiply your expertise

What sets any marketing strategy apart is the human behind it. Share your goals, best creative assets and who your most valuable audiences are to steer AI in the right direction.

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Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign

  • Define your goals

    Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimise for and set values to indicate which conversions are worth the most to your business.

  • Provide as many high-quality creative assets as possible

    This helps you create more relevant ads for customers and show up on more types of inventory and formats.

  • Share who your most valuable audiences are

    If you know which types of audiences and customer segments are more likely to convert, share this knowledge using audience signals. This helps your campaign ramp up and drive results faster.