Maintain accurate measurement
Recover conversions that would otherwise be lost due to browser restrictions.
Enhanced conversions for web helps improve the accuracy of your conversion measurement by increasing the amount of observable first-party data your Google tag can collect.
Tennis Express, a US-based sports and apparel retailer, wanted to grow its first-party data, starting with building a solid tagging strategy. First identifying untagged site URLs, it grew sitewide tagging adoption to over 98% of pages using Google Tag Manager. It then activated enhanced conversions for web to increase the accuracy of conversion tracking and fuel Search campaign performance. The percentage of conversions that came from first-party cookies increased to 89% with conversions increasing across Search campaigns by 114% year over year.
Want to learn more? Learn how to implement enhanced conversions for web automatically or Learn how to implement enhanced conversions for web manually