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How Market Finder and Google Ads can help you reach new customers abroad

Back to all resources

How Market Finder and Google Ads can help you reach new customers abroad

Key take-aways

Marketing your business abroad can be challenging. Discover how Google’s Market Finder can help you identify the most suitable market for your product or service, and successfully reach new markets.

1. Introduction to Market Finder

2. Find the most promising markets

3. Plan your approach

4. Reach new customers

5. Measure your success

What is Google Ads?

Google Ads, formerly known as Google AdWords, is an advertising service by Google that allows businesses to display ads on Google search results and its advertising network.

Try Google Ads now

Market Finder gives you the insights and know-how you need to start marketing your business abroad.

1. Introduction to Market Finder

Today, 4.5 billion people around the globe are online1. This translates into numerous opportunities for you to widen your base of potential customers.

If you’ve ever thought about taking your business global, you’ll be pleased to hear that you can do this easily with Google’s free Market Finder service. Market Finder allows you to identify the insights you need to spot new markets, forecast likely demand, and engage valuable customers. Read on to learn more about using Market Finder alongside your Google Ads account.


1 Internet World Stats, World Internet Users Statistics and 2019 World Population Stats. Figure estimated as of 20 September 2019

What is Market Finder?

Market Finder is a free Google service for businesses interested in expanding abroad. It provides detailed insights into which markets are best suited to your product or service, plus useful guides on how to expand into a new market.

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2. Find the most promising markets

You know you want to expand out of India but which market should you enter next? Market Finder will show you which countries are right for you, based on the likely demand for your products or services, competition, and more. It’ll also provide useful consumer stats for each market, and an idea of how much your ads will cost to run.

3. Plan your approach

Once you’ve chosen which market(s) you want to enter, you can use Market Finder’s tools, guides and resources to plan your approach. For example, read up on how to localise your ads, deal with international payments, and organise deliveries.

4. Reach new customers

With Market Finder, you can identify the right languages to advertise in, the right devices to target, and more. From here, sit down and brainstorm ways to get your target audience in your new market to engage with your product or service.

5. Measure your success

After you’ve expanded internationally, use Google Analytics to monitor and optimise your Google Ads campaigns. You may use Google Analytics to unlock insights about your audience, including:

  • Who’s using your site
  • How they found it
  • Which pages they visit
  • How long they stay on your pages for
  • What actions they take on your pages
  • What their interests are

Summary

If you’re thinking of entering a new market, use Market Finder to do your homework, so that you maximise your chances of success. A one-size-fits-all approach doesn’t work when you’re selling to leads or customers from across the globe; you’ll have to tailor your ads, website, landing pages, and more to be relevant to each market that you enter.

Sign up for Google Ads today

  • 1. Create an account
  • 2. Set your budget
  • 3. Write your first ad and decide where it's going to appear
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