Address measurement gaps
Conversion modeling fills in measurement gaps due to cookie loss.
Our latest analytics property, Google Analytics 4, is
designed to keep up with a changing digital ecosystem.
Google Analytics 4 uses advanced machine learning models
to surface customer insights from your first-party data –
across both your app and website – to help you improve
your marketing.
Universal Analytics is sunsetting in 2023 and will stop processing data at that time. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.
Zomato is an Indian restaurant aggregator and food delivery platform. Zomato was looking for a new solution to increase their premium user base and ensure their order frequency goals were met while achieving profitability. Zomato created a new event using Audience Triggers for creating audiences which are both of high value and yield a better ROI. After a few weeks, Zomato’s Google App campaigns saw a 10% higher average order value at a 30% lower cost per acquisition.
Want to learn more?
Take a learning course on Google Analytics 4
Read more about Google Analytics 4
Google Analytics 4 collects the following information through the default implementation:
See a full list of the default events and user properties collected by Google Analytics.
Google Analytics 4 also collects enhanced measurement events, when enabled, from web data streams and in-app purchases from app data streams.