Keyword Planner UI shows ‘sandals’ and ‘bathing suits’ selected to appear in searches for ‘summer apparel’.

Choose the right keywords

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

Go to Keyword Planner

Discover

Research

Estimate

Plan

Discover

Find new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Research

A bar graph showing keyword search volume for “retail clothing.”

Analyse keywords

Our keyword research tool gives you insight into how often people search for certain terms – and how those searches have changed over time.

Estimate

Suggested bid

Clothing store

Rp32,183

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.

Suggested bid

Clothing store

Rp32,183

Plan

Make your plan

Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.

Get started with Keyword Planner

We know that using a new tool can be complicated. Click on the text below to learn how to get started.

Get started

Create a keyword plan

Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking “Discover new keywords” or uploading existing keywords.

Understand your keyword forecast

Your plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend.

Create a campaign based on your plan

You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting “Keyword Planner” in the tools menu.