- Generate brand awareness
- Boost online sales to increase revenue
- Ran Search ads that targeted millennials who were likely to make a purchase
- Tapped on the Google Display Network to place ads on popular websites and apps
- Served remarketing ads to consumers who had left the Matoa site without buying
- Ads drove nearly 15.5M impressions and >40,000 clicks every month
- Nearly one-third of clicks translated into sales
- 160% increase in sales, 70% of which were directly attributable to Google Ads
- Now serving customers in Asia, North America, and Europe
“We were slow to make good use of the website, but then in 2016 when we started to use Google Ads we attracted far more online business, and sales for the year grew by 160%.”
— Lucky D. Aria, Founder, Matoa
About the company
Matoa was born
Craftsmen currently employed by Matoa
On Matoa’s Google Ads every month
In 2010, Lucky D. Aria quit his job to start Matoa, a business that fashions handcrafted wristwatches from local recycled hardwood. He spent an entire year on market research, and finally launched his watches through small, local exhibitions in Bandung in 2011.
The brand quickly took off in Bandung, but Lucky found it hard to expand his business, because he didn’t have enough capital to build physical storefronts in other cities. To get around this, Lucky decided to build a website and sell his watches online instead.
After Lucky got the Matoa website up and running, he started promoting the site through social media. However, online sales remained low after several years, and that was when Lucky started thinking about using Google Ads to generate more awareness about his brands. Here, Lucky’s goals were two-fold; he wanted to increase brand awareness, but also drive more sales via his website.
After deciding that he wanted to experiment with online ads, Lucky appointed Taufik — an ex-accountant with no experience in online marketing — to set up and run Matoa’s Google Ads.
Taufik built Matoa’s Google Ads account from the bottom up, learning from available online resources like the Google Ads Help Center and YouTube help videos. Taufik also worked with the Google Ads support team to clarify concepts and discuss strategies.
With these resources, Taufik quickly honed his Google Ads skills and devised a three-step strategy for success. First, he introduced Matoa to new audiences in popular websites and apps in the Google Display Network, a platform that reaches over 90% of internet users worldwide.
Next, he re-connected with previous site visitors with remarketing ads. These ads targeted only those who had visited the Matoa site and left without making a purchase, enticing them to visit again. This kept Matoa top-of-mind, and encouraged potential customers to purchase over time. Finally, Taufik used Search ads to target millennials, ensuring that his ads would appear when this target audience searched for keywords related to Matoa’s products.
Matoa’s ads received nearly 15.5M impressions and more than 40,000 clicks every month on Google’s platforms. The best part? Nearly a third of these clicks translated into actual sales for Matoa.
Overall, Taufik’s three-step strategy drove a 160% increase in sales in 2016, 70% of which came directly from ads. Today, 90% of Matoa’s sales orders are placed through its website, and the company even serves consumers in Asia, Europe, and North America.
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