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Schmidt’s Naturals engages millions of new Millennials on YouTube

January 2018

About

Schmidt’s Naturals sells aromatic, chemical-free deodorants and soaps, with scents derived from plants and minerals. To engage millions of new Millennials on YouTube, Schmidt’s Naturals used Bumper ads to drive awareness and recall amongst Millennials.

Schmidt’s Naturals is an online American retailer that sells products such as deodorants and soaps, which are produced using botanical and mineral-derived ingredients, and free of chemicals like aluminum and SLS.

Statistics

2.2M

new users engaged by Schmidt’s during this study

48%

average uplift in brand awareness -- that’s 12.75% better than average!

$5.64

an efficient CPM (USD)

Goal

  • Schmidt’s Naturals wanted to introduce their new brand to millions of Millennials across core customer segments, while understanding how their brand voice and creative resonates with different audiences.

Approach

  • Schmidt’s Naturals wanted to introduce their new brand to millions of Millennials across core customer segments, while understanding how their brand voice and creative resonates with different audiences.
YouTube's native Bumper ads enabled Schmidt's to efficiently deliver personalized creative spots, driving awareness and recall among our core and emerging audiences while maintaining efficient CPMs.

– Chris Cantino, Director of Marketing & Communications

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