Jump to content

Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Sign in Start now
Call for sign up help Mon-Fri, 9am-9pm ET
Sign in Start now
Call for sign up help Mon-Fri, 9am-9pm ET

Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Start now
An example ad for a ‘modern furniture’ search and resulting ad

Be just a Google Search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings, and take action.

Start now
An example ad for a ‘modern furniture’ search and resulting ad

Reach the right people with Search ads

Keywords
Bids
Ads

Keywords

A mobile search for ‘modern furniture’.

Reach people searching for your business

People are constantly turning to Google Search for answers─what to do, where to go, what to buy, how to do things. Your keywords help you show up when people search for what you offer.

A mobile search for ‘modern furniture’.

Bids

A graph that shows performance over time

Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.

A graph that shows performance over time

Ads

An ad for Modern Design & Co shows up during a ‘modern furniture’ search.

Highlight your products and services

Connect with potential customers in the moments that matter. With Search ads, you can customize your message and showcase what you have to offer as people search on Google.

An ad for Modern Design & Co shows up during a ‘modern furniture’ search.

Grow your business with Google Ads

  • A dog eats its customized dog food order from Tails.com.

    How tails.com embraces AI to connect with new customers on Search

    182% increase in trial sign-ups and 258% increase in clicks

  • A doctor checks the heartbeat of a patient.

    HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

    40% growth in conversions and 40% growth in revenue

  • A bottle of Acqua Di Gio perfume next to a lime.

    Armani beauty increases conversions with responsive search ads

    61% increase in click-through rate and 11% increase in on-site conversion rate

  • A dog eats its customized dog food order from Tails.com.

    How tails.com embraces AI to connect with new customers on Search

    182% increase in trial sign-ups and 258% increase in clicks

  • A doctor checks the heartbeat of a patient.

    HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

    40% growth in conversions and 40% growth in revenue

  • A bottle of Acqua Di Gio perfume next to a lime.

    Armani beauty increases conversions with responsive search ads

    61% increase in click-through rate and 11% increase in on-site conversion rate

Get started with Search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with Search ads.

  • Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.

  • Show the right message with responsive search ads

    Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

Get started
  • UI showing monthly search volume for several related keywords

    Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Example of a text ad and related pricing scale

    Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.

  • Example of two related ad types

    Show the right message with responsive search ads

    Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads even more helpful, include assets like sitelinks and images.

Learn more about Search ads

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

An ad for a travel agency

Performance Max

Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

Learn more
A diverse group of young friends talking and having fun at urban skate park.

Demand Gen campaigns

Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

Learn more
A video ad for a bank

YouTube ads

Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

Learn more