Invite people to choose your brand.
Customers who frequently engage with your content are four times more likely to purchase.* Help them make up their minds with rich, immersive ads from Google.
Create an immersive experience.
Engage people who want to learn more.
Advertise near content that’s right for your brand.
Measure what matters.
Go beyond basic campaign metrics to measure consideration, purchase intent, and more.
Overall brand consideration lift
Exposed to Ad
Customers were more likely to consider buying from a brand after seeing their ad on YouTube.*
* Source: AdAge 2014, Brand Engagement in Participation Age.
TrueView Video Ads
TrueView Optimization Playbook
The TrueView ad format allows you to connect with the audience most receptive to your brand. And it works! We’ve seen that people who choose to watch an ad are 75% more engaged than those who are forced to do so.
Audience Retention Report
You can use the Audience retention report to get an overall measure of how well your video keeps its audience.