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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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An example of a mobile Demand Gen ad featuring a sneaker overlaid on a YouTube Shorts video
Fitness Shoes
Ad

Find and convert consumers with Demand Gen

Connect with potential customers and drive demand with immersive, relevant creatives that grab attention and spur action in the moments that matter.

Start now
An example of a mobile Demand Gen ad featuring a sneaker overlaid on a YouTube Shorts video
Fitness Shoes
Ad

Three ways to drive results with Demand Gen

Reach
Inspire
Scale

Reach

Photo of a young woman outdoors applying sunscreen to her nose while making a silly face.
Ad
·
0:30
Skip Ad

Reach billions of users

Show up as people stream, scroll, and connect on Google’s most popular, entertainment-focused touchpoints. Reach and engage new users on YouTube — including Shorts — Discover, and Gmail.

Photo of a young woman outdoors applying sunscreen to her nose while making a silly face.
Ad
·
0:30
Skip Ad

Inspire

A variety of different Demand Gen advertisements, featuring women’s fashion, sunglasses and sneakers.
Rent the Closet
example-business.com
Trendy Sunglasses
Stylish Sneakers

Inspire action with immersive ads

Connect to audiences with ads that are rich, engaging, and relevant. Drive them to take action with formats that build on your brand or product story and compel your audience to act.

A variety of different Demand Gen advertisements, featuring women’s fashion, sunglasses and sneakers.
Rent the Closet
example-business.com
Trendy Sunglasses
Stylish Sneakers

Scale

Photo of the building Wat Phra Singh Woramahawihan Temple with a reflection on water in Chiang Mai Thailand.
Chiang Mai Tours
example-business.com
Lookalike Segments
Clicks

Scale with proven strategies

Bring your top-performing social video and image assets and scale their impact with Demand Gen’s unique AI-powered solutions — including Lookalike segments to engage with people who are more likely to convert.

Photo of the building Wat Phra Singh Woramahawihan Temple with a reflection on water in Chiang Mai Thailand.
Chiang Mai Tours
example-business.com
Lookalike Segments
Clicks

Reach new audiences across YouTube and Google

  • YouTube

    Reach audiences across YouTube Shorts, In-Stream, Home and Watch Next feeds as they catch up with their favorite creators and watch product reviews.

  • Discover

    Engage hundreds of millions of users on Discover as they scroll through their feeds and stay connected to their interests — like fitness, fashion, and food.

  • Gmail

    Connect with over a billion active users who come to Gmail every month for the latest updates. Show your products to potential customers as they scroll through their inbox on the Social and Promotions tabs.

Watch now
  • An example of a mobile Demand Gen ad featuring a sneaker overlaid on a YouTube Shorts video.
    Fitness Shoes
    Ad

    YouTube

    Reach audiences across YouTube Shorts, In-Stream, Home and Watch Next feeds as they catch up with their favorite creators and watch product reviews.

  • A diverse group of young friends talking and having fun at urban skate park.
    Modern Outfits
    Ad

    Discover

    Engage hundreds of millions of users on Discover as they scroll through their feeds and stay connected to their interests — like fitness, fashion, and food.

  • An example of a mobile Demand Gen ad within the Gmail app, featuring several images of organic matcha.
    Organic Matcha
    Ad

    Gmail

    Connect with over a billion active users who come to Gmail every month for the latest updates. Show your products to potential customers as they scroll through their inbox on the Social and Promotions tabs.

Learn more about Demand Gen campaigns

Check out this collection of resources to find insights, tips, and best practices to help you drive results with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

A text ad for a bank

Search ads

Show up when people search for businesses like yours on Google and only pay when they click.

Learn more
An ad for a travel company

Performance Max

Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

Learn more
A video ad for a bank

YouTube ads

Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

Learn more