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Want to create a new Google Ads account?

You’re about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

UI shows graph of conversions over cost

Create a plan for your advertising budget and drive business growth

Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.

UI shows graph of conversions over cost
Plan
Forecast
Grow

Plan

UI shows a conversion plan comparison graph

Plan your budget more effectively

Create a plan to help determine the right advertising budget for your campaigns so you can achieve your business goals.

UI shows a conversion plan comparison graph

Forecast

UI shows a 3 month forecast and seasonality impact selector

Anticipate campaign performance

See how adjusting your advertising budget or campaign settings may impact performance metrics like clicks, conversions, and cost-per-action.

UI shows a 3 month forecast and seasonality impact selector

Grow

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Discover new opportunities

Review relevant suggestions that can help you meet your business goals. For example, adding new keywords to capture new Search opportunities.

UI shows a keyword suggestion selector

Get started with Performance Planner

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Create a plan

Select the campaigns you’d like to include in your plan. It’s recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns.

View forecast

The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan.

Manage your budget

You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns.