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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Deliver better results with automated bidding

With billions of searches per day on Google, you can make sure you set the right bid and ensure potential customers see your ad.

Set the right bids with Smart Bidding

Real-time bids
Signals
Drive value
Maximise sales

Real-time bids

Reach your audience at the right moment

Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search.

Signals

Increase conversions with billions of combinations of signals

Instead of a few basic adjustments, Smart Bidding evaluates all the relevant contextual factors. This includes things like the search query, device, browser, language and time of day.
An illustration of a gavel inside a circle of icons representing contextual factors.

Drive value

Bid towards conversion values to maximise your ROI

Not all conversions are equal – some are worth more than others. Measuring conversion values and then bidding towards them helps you find more valuable customers.

Maximise sales

Bid for online and in-store sales

Maximise total sales, whether they happen online or in your shops. You can measure and optimise for shop visits or shop sales driven by your online ads.

Grow your business with Google Ads

  • A Nespresso machine with a carafe and many cups of coffee.

    Nespresso boosts direct-to-consumer revenue by leveraging AI-powered Search campaigns

    25% increase in purchases
  • A woman behind a laptop in a modern workspace.

    Paycor finds new growth paths among mid-market businesses using Google solutions

    105% increase in revenue
  • Aerial shot of a beach with turquoise water.

    loveholidays earns more profit using Smart Bidding compared to its own solution

    57% more profit

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Smart Bidding

Automated bidding can help you deliver better performance and save time. Tap into these modules to learn how these bid strategies can help you reach your business goals.
Optimise your bids and budgets
More than 80% of Google advertisers are using automated bidding.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • Conversion Measurement

    Prioritise privacy while measuring which ads drive customers to make purchases online or in-store, sign contracts and more.
    Learn more
  • Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • Experiments Page

    The Experiments page in Google Ads can help you create, manage and optimise your experiments in one place.
    Learn more

Frequently asked questions

What is bidding in Google Ads?

Bidding in Google Ads is part of the process advertisers go through to get their ads shown to customers. Setting your bidding preferences tells Google what you’re willing to spend for a click or number of views for your ad. Bidding is also one of the factors that affect how you perform in a Google Ads auction.

Learn more about bidding by visiting the Understanding bidding basics page.

What is the best bidding strategy for Google Ads?

The best bidding strategy for Google Ads depends on your campaign settings, which networks you’re targeting, and whether you want to focus on clicks, conversions, or impressions. Google gives you two ways to set your bidding strategy:

  • Manual bidding, which allows you to determine what you want to pay
  • Smart Bidding, which uses Google AI to optimize your bids at every auction based on your defined objective

Learn more about how to choose the best bidding strategy for your campaign by visiting the Determine a bid strategy based on your goals page.

How do I decide how much to bid on Google Ads?

How much you should bid on Google Ads depends on:

  • Your campaign type
  • How much your keywords cost
  • How successful your keywords are

If you’re not sure how much to start with, you may want to set a maximum bid instead. That way, you’ll never pay more than the amount you set for a click on your ad. You can also use Google’s AI-driven Smart Bidding tool to take the guesswork out of choosing the right bid amount.

Learn more about how to set bid amounts by visiting the Choose a bid amount that works for you page.

What is the minimum bid for Google Ads?

Bidding amounts are ultimately up to you. However, you should always set your bid based on what you think an ad click is worth to you and then choose a bid amount and budget you’re comfortable with.

Learn more about how to set a bid by visiting the Choose a bid amount that works for you page.

How can automated bidding help an advertiser improve campaign performance?

Automated bidding in Google Ads can improve campaign performance across a number of different metrics. It can tailor your bids to each user’s unique search needs so you can reach your audience at the right moment. It also helps optimize your bids so you’re bidding toward what matters most to your business. Automated bidding can also help you you:

  • Get as many clicks as possible within your budget
  • Get as many conversions as possible within your target CPA
  • Meet your ROAS target
  • Get the most conversions or conversion value for your budget

Learn more about how to improve your campaign performance with automated bidding by visiting the About automated bidding page.