Optimise your ads account

Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
Go to Recommendations

Improve

Get tailored suggestions

Recommendations are customised suggestions that help you improve campaign performance. They can introduce you to new features, help you get more out of your budget and increase efficiency.

Optimise

Prioritise with optimisation score

Review your optimisation score to prioritise recommendations across all campaign types. Scores run from 0%–100%, with 100% meaning that your account can perform at its full potential.

Results

Improve performance

We’ve seen advertisers who used recommendations to increase their account-level optimisation score by 10 points, realise a median 14% increase in conversions.

Efficiency

Automatically apply recommendations

To save you time, you can choose to apply select recommendation types automatically. You can change these selections or opt out of them at any time.

Grow your business with Google Ads

  • A young woman in a suit makes a mobile purchase.

    Rakuten uses optimisation score to improve account management

    15% increase in profit
  • Four people of different genders and ethnicities have a conversation over coffee.

    Titan Growth automatically applies recommendations to save time

    Two hours saved per marketer each week
  • A person wearing green uses an HP laptop.

    HP uses recommendations to improve Shopping campaign performance

    19% increase in Shopping campaign revenue

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads expert and customer working together on a call.

Get started with recommendations

We know that using a new tool can be complicated.
Get started
  • Step 1

    Review recommendations regularly

    You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns.
  • Step 2

    Track ad performance

    Evaluate how recommendations have affected your account’s performance. Any changes that you’ve made by applying recommendations will appear on your account’s “Change history” page.
  • Step 3

    Opt in to automatically apply recommendations

    Select which recommendation types you want to automatically apply. Once you’ve opted in, you can track which recommendations are being applied for you in the “History” tab.

Learn more about recommendations and optimisation score

Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.
Learn more about recommendations
Learn more about optimisation score
Get the most out of your performance with recommendations

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

  • Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more

  • Performance Planner

    Create a plan for your campaigns, understand how changes might affect performance and make the most of your budget.
    Learn more

  • Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more

Frequently asked questions