Sign in with Google
Choose the right keywords
The right keywords can get your ad in front of the right customers, and Google
Ads Keyword Planner is here to help.
Find new keywords
Search for words or phrases related to your products or
services. Our keyword research tool will help you find the
keywords that are most relevant for your business.
Analyze keywords
Our keyword research tool gives you insight into how often
people search for certain terms–and how those searches have
changed over time.
Get bid estimates
Keyword Planner will give you suggested bid estimates for
each keyword to help you determine your advertising
budget.
Make your plan
Once you’ve found the keywords you like, you can add them to
your advertising plan. Save your plan or share it with others.
When you’re ready, you can finalize and launch your
campaign.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with the Keyword Planner
We know that using a new tool can be complicated. Click on the text below to
learn how you can get started.
-
Create a keyword plan
Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords. -
Understand your keyword forecast
Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend. -
Create campaign based on your plan
You can implement your plan by creating it as a campaign–and you can always view your forecast again by selecting Keyword Planner in the tools menu.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the
cards below to explore more related campaigns and helpful tools.
-
Learn moreInsights Page
Grow your business with insights and trends that are tailored to your business. -
Learn moreRecommendations Page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs. -
Learn moreGoogle Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.