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Torrid's Clothing Ad Promotions Boost Sales

October 2017

About

Founded in 2001, Torrid is an American women’s retail chain that sells fashionable, high-quality clothing for women’s sizes 10-30.

A seller of trendy clothes for plus-size women, Torrid wanted to communicate what sets it apart in a crowded, competitive market. The brand used promotion extensions to get even more visibility on the search results page, leading to an increase in clicks and conversions.

Statistics

0.25

higher ROAS

1

increase in CTR

0.3

increase in conversion rate

Goals

  • Stand out in competitive market
  • Increase online sales
  • Improve cost efficiency

Approach

  • Launched promotion extensions during peak business season
  • Created ad copy that emphasized quality and fit, while using promotion extensions to highlight limited time offers
Promotion extensions were able to effectively communicate our promotions without sacrificing our core message of quality and fit, giving us a conversion rate lift of 30%. After winning over so many new customers, we plan to apply and optimize these extensions across every one of our campaigns going forward.

– David Chau, Senior Digital Marketing Analyst at Torrid

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