Use first-party data to power your ad strategy
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Ad growth starts with a foundation in privacy
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Marketers who effectively use their first-party data can generate double the incremental revenue from a single ad placement, communication, or outreach.
The value of first-party data
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Create a competitive advantage
The first-party data you collect with consent from customers is unique to your business.
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Enhance audience strategy
Your first-party data can help you understand your most valuable customers and tailor messaging to improve campaign performance.
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Inform business decisions
First-party data tells you how people are engaging with your business, which can guide product development and inform strategy.
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Fuel machine learning
Combining first-party data with machine learning can help you reach more customers and get an accurate picture of your media impact – even when less data is available.
Grow your first-party data with the right value exchange
1. Early access to product launches.
2. Content or product recommendations.
3. Notifications when an item is back in stock.
4. Loyalty programs that offer rewards or exclusive benefits.
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Ninety percent of consumers are willing to share their personal information for the right incentive, such as improved convenience or a personalized experience.
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Invest in privacy-centric advertising solutions
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Kia’s reinvented first-party data strategy leads to 4x better conversion rates
Check out more resources on first-party data
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